Commercial President of Refuse

Commercial President - Refuse

Autocar, LLC Birmingham, Alabama

Mission:

The President will lead the division responsible for driving the highest-selling models in the vocational truck business, with a primary focus on the refuse and waste management segment. Autocar is renowned for its vocational trucks, and we are seeking a highly skilled business leader to captain this pillar of our legacy brand while ensuring aggressive sales growth and strategic execution.

This role requires deep expertise in commercial strategy, business development, marketing, product management, engineering, recruiting, employee development, customer relations, and P&L leadership. The President will execute a differentiated go-to-market strategy, aligning efforts across sales, marketing, and engineering to create and sell industry-leading products.

Success in this role will be measured by aggressive revenue growth, market share expansion, and superior customer satisfaction, all while maintaining operational excellence and a culture of continuous innovation.

Key Responsibilities:

Profit & Loss (P&L) Leadership

• Full ownership of the business unit's P&L, ensuring revenue growth and margin expansion.
• Develop and implement cost-reduction strategies without compromising performance or product quality.
• Meet or exceed quarterly revenue and profitability targets, ensuring all strategic initiatives align with corporate objectives.

Commercial Strategy & Market Execution

• Develop and implement a comprehensive commercial strategy that aligns with business objectives and market dynamics.
• Identify and capitalize on market trends, competitive positioning, and customer needs to drive sales growth.
• Optimize pricing, positioning, and distribution strategies to maximize revenue and profitability.
• Establish data-driven decision-making frameworks for sales forecasting, demand planning, and competitive intelligence.
• Align commercial efforts across sales, marketing, product development, and customer engagement to create a seamless go-to-market strategy.
• Collaborate closely with engineering, sales, and marketing teams to build and sell industry-leading products that meet customer needs and outperform competitors.

Product Management & Development

• Lead the end-to-end product development process to launch innovative truck models annually, ensuring market differentiation.
• Reduce product development cycle time through cross-functional collaboration and agile methodologies.
• Oversee engineering and design to meet or exceed on-time delivery for new product launches.
• Drive continuous innovation by integrating customer feedback, market intelligence, and emerging technologies.
• Work cross-functionally with engineering, sales, and marketing teams to ensure product-market fit and seamless commercialization.

Sales & Business Development

• Own and implement existing sales strategy to meet growth targets.
• Expand market penetration in key vocational truck segments and regions.
• Forge and close new strategic partnerships annually to drive customer acquisition and revenue growth.
• Establish and maintain strong relationships with key fleet operators, dealers, and industry stakeholders.

Marketing & Brand Strategy

• Design and execute successful marketing campaigns to increase brand visibility and lead generation.
• Elevate brand awareness through targeted digital, trade show, and direct engagement marketing.
• Maintain a robust deal pipeline.

Recruiting & Employee Development

• Build a high-performing team by hiring and onboarding A-players for all key roles.
• Implement a structured employee training and development program aligned with direct sales strategy and company values.

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