Senior Product Marketing Manager, Ads Platform

Position Overview:

As a Product Marketing Manager (PMM) at TikTok, you will play a pivotal role in driving AI product awareness, testing, and packaging to resonate with our diverse customer base. By crafting compelling messaging, positioning, and collateral, you'll help transform features and functionality into valuable propositions for our users and clients. Your insights and collaboration will be instrumental in shaping successful outcomes for both our company and our customers.



Responsibilities:

1. Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for AI ad products.

2. Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.

3. Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.

4. Innovation and Testing: Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement. Ensure products are primed for scalability.

5. Market Insights: Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence. Use these insights to shape the product strategy, vision, and roadmap comprehensively.