Senior Product Manager, Direct to Consumer

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

As a Senior Product Manager on the Direct-to-Consumer (DTC) team, you'll be at the forefront of Affirm's most exciting consumer growth initiative. You'll own key areas of our card growth strategy, working to expand our user base, activate new customers, build long-lasting relationships with our cardholders, and grow new products. 

This role offers a unique opportunity to shape the future of consumer finance. You'll be working on a product that has already demonstrated incredible traction, and your efforts will directly impact millions of users' financial lives. Our card product has experienced explosive growth, reaching over 1 million active users in just 18 months. As our largest consumer growth bet, the Affirm Card is poised to reshape how consumers manage their finances.

Join us in our mission to build honest financial products that improve lives, and be part of a team that's setting new standards in the industry.

What You’ll Do

• Drive card growth initiatives across the entire customer lifecycle. Own key initiatives to improve how we acquire, onboard, and retain card users, with a focus on scaling our user base rapidly.

• Be a Card Product Expert. Develop a deep understanding of consumer behavior, market trends, and competitive landscape in the card industry. Use this knowledge to inform product decisions and identify new opportunities.

• Build for Scale. Lead and guide product direction for a cross-functional team with a focus on creating scalable solutions that can support rapid user growth and evolving consumer needs.

• Innovate and Expand Card Value. Develop compelling new features, value propositions, and use cases for the Affirm Card, continuously enhancing its appeal and utility for consumers.

• Incubate Future Products. Drive 0 to 1 initiatives to conceptualize and launch entirely new products, expanding Affirm's ecosystem beyond the current card offerings.

• Product Discovery and Opportunity Identification. Conduct user research, analyze data, and stay attuned to market trends to identify new product opportunities that will drive card adoption and usage.

 

What We Look For

• 4+ years of product management experience in high-growth consumer-facing products

• This position requires either equivalent practical experience or a Bachelor’s degree in a related field

• Strong background in consumer or growth, with a track record of driving significant user acquisition and engagement

• Experience working in fast-paced, high-growth companies

• Deep understanding of consumer behavior and user experience design principles

• Strong leadership skills with the ability to influence and collaborate across teams

• Excellent analytical skills with the ability to translate data insights into actionable growth strategies

• Ability to thrive in ambiguous environments and adapt quickly to changing customer needs

• Strong communication and presentation skills, with the ability to articulate complex ideas to diverse audiences

• Passion for financial technology and improving the lives of consumers

• Technical background is a plus

Pay Grade - N

Equity Grade - USA 8

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $190,000 - $240,000

USA base pay range (all other U.S. states) per year: $169,000 - $219,000

#LI-Remote

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to o