Senior Product Manager, Fundraising

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

 

The American Heart Association has an excellent opportunity for a Sr. Product Manager, Fundraising. (flexible work arrangement available)

 

As the Sr. Product Manager, Fundraising, you will be instrumental in shaping the future of our products and delivering exceptional value to our customers as you focus on the American School Engagement program, principally Kids Heart Challenge and American Heart Challenge.  You will be a strategic leader responsible for defining the product vision, and strategy for the associated digital platform capabilities. You will develop, prioritize, and maintain a 12 to 36-month product roadmap in collaboration with delivery teams, stakeholders, and leadership and you will guide key strategic decisions and investment prioritization.  You will be collaborating with cross-functional teams to innovate, develop, and launch digital experiences that cross multiple platforms and teams and align with the company's goals and market needs. The Sr. Product Manager, Fundraising will have expertise which spans the entire product development life cycle from identifying customer needs to defining user experiences, ensuring successful launches and user adoption, driving ongoing enhancements; and leading an organizational shift to a product lifecycle management approach.  This role will provide strategic direction to the Fundraising team which is responsible for day-to-day implementation and operational support activities.

 

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

Strategic Leadership for Product Strategy and Vision:

• Collaborates with stakeholders to define and maintain the product vision, strategy and product roadmap that is forward-looking, customer-driven and aligns with the associations fundraising program objectives by operating at the intersection of business, technology, and user experience.
• Sets goals, defines success, organizes and motivates business, technology, and vendor teams.
• Conducts market research, competitive analysis, and customer feedback to identify trends, opportunities, and user needs.
• Drives innovation by exploring new product ideas, features, and enhancements that meet market demands.

Product Planning and Roadmapping:

• Collaborate with cross-functional teams, including development (fundraising), software engineering, design, marketing, and field staff, to create and prioritize product roadmaps.
• Ensure designs incorporate Voice of Customer (VoX) and ensure testing with customers is incorporated.
• Define and manage product requirements, user stories, and feature backlogs, ensuring alignment with business objectives and user needs.
• Make data-driven decisions to prioritize features and enhancements based on customer feedback, behavior science, market trends, and business value.

Product Development and Launch:

• Coordinate with Fundraising and Technology teams to monitor end-to-end product development lifecycle, from concept to launch, ensuring products are delivered on time and within scope.
• Work closely with internal technology and vendors to ensure successful product development, quality assurance, and timely release.
• Coordinate with fundraising, technology, operations and support to ensure successful launches including change management and training.
• Partner with all stakeholders on funding processes and budget management across the full lifecycle of the products under management.

Performance Tracking and Analytics:

• Define key performance indicators (KPIs) to measure product success and monitor product performance post-launch.
• Regularly analyze data and user feedback to iterate on product features and optimize user experience.
• Seasonally evaluate impact of