Senior Performance Marketing Specialist

What You’ll Do

• Execute and develop the B2B paid media strategy for always-on and program-focused marketing campaigns
• Optimize Paid Search & Display campaigns through rigorous testing - maximizing channels, ad campaigns, and ad types that drive the best results
• Oversee and manage media campaigns across key platforms, including Google Ads, Microsoft Ads, & Demandbase Ads. Ensure ad campaigns are optimized not just for lead acquisition but also for profitability based on internal performance data insights
• Manage end-to-end paid advertising campaigns including keyword research, campaign setup, ad copywriting & editing, bid & budget management, and performance analysis
• Meet regularly with Ad Manager reps
• Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to scale our presence
• Maintain focus on promoting existing core products that drive Sales Qualified Opportunities and Pipeline, while also building awareness for any new products / GTMs
• Conduct market research to stay up-to-date with industry trends and audience behavior. Apply findings to enhance media strategies, improve campaign outcomes, and ensure alignment with profitability goals
• Create automated reports in tools like Google Sheets and Google Slides for always-on & one-off campaign initiatives (channel reports, ad creative reports, individual campaign reports, etc.). These reports will need to pull automated, real-time front-end metrics from our various Ads Managers & back-end metrics from Salesforce
• Collaborate with the brand team to develop compelling ad creatives and copy. Continuously optimize ad performance based on key metrics, A/B testing results, and internal profitability data
• Work with the Marketing Operations team to prepare detailed reports on campaign performance, including metrics related to paid search & display media website traffic lead generation, and overall ROI. Use this internal data to inform and refine future paid media & media buying strategies and investment decisions
• Partner with the Sr. Demand Generation Marketing Manager to prepare & present monthly & quarterly business performance updates, identifying trends and recommendations for moving forward

What You’ll Bring

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• 4+ years of B2B Paid Media marketing experience. Hands-on experience with Google Ads and Microsoft Ads is a must
• In-depth knowledge of digital advertising strategies, keyword research, audience targeting, and performance metrics
• Experience with budgeting and financial management
• Prior experience with building paid search ad accounts from scratch + optimizing / maintaining already existing ad accounts built by someone else
• Demonstrated success in utilizing internal data to inform investment decisions
• Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously with strong prioritization skills
• Detail-oriented, proactive, and results-driven with excellent communication skills
• Ability to thrive in a fast-paced environment and adapt to changing market conditions
• Team player with a positive attitude and strong work ethic
• An eagerness to pull reporting regularly & refine presentation skills
• Knowledge of & experience with Hubspot and Salesforce is required

Nice To Haves/Other

• Experience with any other digital advertising platforms, such as Demandbase Ads (or 6sense Ads), YouTube Ads, LinkedIn Ads, Meta Ads, and Reddit Ads
• Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) is preferred but not required
• Knowledge of the accounting industry is preferred but not required