The Director of Merchandise is the senior leader responsible for end-to-end ownership of merchandise buying, pricing, assortment planning, and inventory strategy across the Atlanta Falcons, Atlanta United, the new NWSL club, and Mercedes-Benz Stadium. Acting as the primary decision-maker for product investment and margin performance, this role carries direct accountability for revenue, gross margin, sell-through, inventory turns, and inventory risk. The Director partners closely with the VP, Retail as a thought leader and execution driver, shaping both near-term performance and long-term retail strategy.

This role is designed for a builder. The Director of Merchandising will lead the stand-up of AMB Sports & Entertainment’s in-house buying, pricing, and inventory capability as the organization transitions control from a third-party partner.

Roles and Responsibilities

Product Development & Buying

• Oversee product selection, buying and inventory to ensure a balanced, profitable and appealing product mix
• Analyze market trends and consumer behavior to refine and elevate each team’s product assortment
• Develop seasonal merchandise assortments aligned with brand strategy, fan insights, and sales goals
• Ability to create and manage Open-to-Buy (OTB) budgets, ensuring optimal inventory levels and alignment with sales targets while driving overall volume
• Use sales data, market research, and KPIs to drive informed decisions and optimize performance
• Strong product sense with the ability to identify trends and anticipate fan demand
• Partner with senior leadership to establish long-range financial plans, seasonal strategies and retail sales goals with an emphasis on unit sales across teams
• Deep analytical skills, including sales reporting, forecasting, and inventory management
• Create and implement merchandising strategy across all locations, including regular site visits, merchandising plans and floor set plans
• Collaborate with the operations team to enhance visual merchandising and optimize the fan journey across each store
• Build annual timelines and calendars for custom collections with ability to map out 2 years in advance
• Advanced Excel skills (VLOOKUP, pivot tables, budget reconciliation)
• Forecast demand and manage replenishment to support sales peaks and seasonality
• Ensure financial goals are met: revenue, sell-through, turn, GM% and markdown strategy
• Conduct market, trend, and competitor analysis to inform product selection and pricing strategies
• Drive alignment between merchandise plans and buying strategies with an emphasis on seasonality, customer journey and Present recommendations to leadership for product, pricing, and assortment improvements
• Proficiency in retail systems (e.g., ERP, POS, Excel, Mondays.com, analytics platforms)
• Ability to evaluate pricing strategies and margin improvement opportunities
• Clear communication skills with ability to present findings to executives
• Strong cross-functional collaboration with Marketing, Creative, Warehouse, and Retail Ops
• Build seasonal production schedules and recurring inventory planning
• Lead cross-functional meetings to align creative, marketing, retail, and operations
• Source merchandise across multiple licensees to expand seasonal and evergreen assortments
• Oversee stadium giveaway programs and major sponsorship merchandising

Collection Management & Sales Reporting

• Lead product launch meetings and monthly retail reporting, including preparation of launch documents for both the Atlanta Falcons and Atlanta United.
• Track product timelines and shipping status; adjust PO start/cancel dates as needed
• Develop launch plans including unit distribution, timelines, and campaign strategy for distribution to Fanatics
• Lead execution of league retail initiatives in alignment with NFL & MLS guidelines
• Regularly train store teams on product features, campaign priorities, and visual standards
• Maintain strong communication and relationships with league partners, vendors, and licensees
• Partner with Marketing, Creative, and Retail Operations to plan product launch moments
• Manage sales performance reporting within the team across launch milestones
• Oversee purchase order creation and receipt with Fanatics and licensees
• Analyze sales by location and product category to identify top performers
• Create comprehensive recaps covering marketing, social, digital and sales performance
• Time-management and organization skills to handle multiple launches and timelines simultaneously
• Oversee in-store merchandising refreshes and signage rollout.
• Track key e-commerce