Associate Director, Research

Company Description

Publicis Groupe is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe accompanies clients through their business transformation, offering a full range of services and expertise across digital, technology, consulting, creative, corporate communications and public affairs, media strategy, planning and buying, healthcare communications and brand asset production.

Job Description

We are looking for an Associate Director for our centralized Research team in New York.

This role will be a key resource for internal stakeholders, leading the conversation for evolving cross-platform measurement and investment decisions. This person will create and manage an effective set of tools that provide regular and efficient guidance to teams across agencies and client groups. This role will also be responsible for actively partnering with industry bodies and other market colleagues to ensure consistency in our approach in future currency discussions. Based in our New York office, this role will be global in nature, servicing domestic and international markets.

Core Responsibilities:

• Work closely with the Data Intelligence team to develop a narrative on how consumers use media today, and what the implications of those behaviors are for Publicis’ wide portfolio of brands
• Drive the group’s POV on areas of innovation in cross-platform currency, tools, and partnerships
• Become the resident specialist on cross-platform media measurement, with the ability to train others on how to best leverage data and utilize existing reports
• Translate data from multiple syndicated and proprietary sources into meaningful and actionable insights
• Provide ongoing data-informed consultation that supports the evaluation and decision-making process for internal and external stakeholders
• Prepare customized client presentations, evaluating and presenting insights on emerging consumer trends
• Manage, mentor and coach a growing team, with a focus on both day-to-day project oversight and long-term career growth

Qualifications

• 5+ years of cross-platform or digital research experience at a media company or agency
• Bachelor’s degree in advertising, marketing, business, statistics, or similar discipline
• Exposure to syndicated research products (e.g. Nielsen, iSpot, Comscore, or VideoAmp)
• Natural curiosity about data, marketing strategy, and the evolving media landscape
• Excellent project management, organizational, and communication skills
• Advanced knowledge of the measurement vendor marketplace and ability to evaluate new capabilities
• Proficiency in Microsoft Office Suite with advanced understanding of Excel
• Experience with visualization tools such as Tableau and/or Power BI is a plus
• Excellent verbal and written communication skills

Additional Information

“Compensation Range: $106,500 - $167,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.