Director, Product Marketing, Gia

About Us

Our leading SaaS-based Global Employment Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.

Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.

The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.

At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.

G-P helps organizations build global teams in minutes, not months. As part of this mission, we’ve created an indispensable AI agent for HR leaders, G-P Gia™. Gia is our AI-powered global HR agent that provides HR compliance guidance instantly. Built on over a decade of global employment and legal expertise and 100,000+ vetted articles, Gia analyzes and generates compliant documents and delivers the answers that HR leaders trust — reducing reliance on outside legal counsel and cutting compliance costs by up to 95%.

About The Position:

In this role, you will be a visionary leader responsible for defining compelling messaging and strategies to drive business impact for  G-P Gia™. This role requires a deep understanding of the competitive landscape, our product, and customer understanding to create impactful value propositions and marketing campaigns that resonate with target personas.

You will be responsible for driving go-to-market strategies, crafting compelling product narratives, and translating highly technical solutions into clear, value-driven messaging that resonates with B2B SaaS buyers. This role will be pivotal in helping customers understand and adopt G-P Gia’s capabilities and emerging technologies.

What You Will Do

• Strategic Leadership & Vision: Develop and implement a comprehensive, marketing strategy aligned with the company's overall business goals, market trends, and competitive landscape.
• Lead the development of high-impact marketing initiatives that drive brand awareness, customer acquisition, and retention for GIA.
• Customer Empathy and Persona DevelopmentBuild a deep understanding of G-P Gia’s customers, their pain points, and their aspirations.
• Develop and refine detailed buyer personas that reflect customer needs and guide messaging and go-to-market strategies.
• Act as the voice of the customer, ensuring all marketing efforts are rooted in empathy and understanding.
• Compelling Product Positioning & Messaging; Translate highly technical and AI-driven product features into compelling, value-based messaging tailored to buyers’ business needs.
• Craft differentiated narratives that resonate with C-suite executives, HR professionals, in-house counsel, and other key decision-makers.
• Strategic Campaign Collaboration: Provide strategic insights for integrated marketing campaigns that emphasize the real-world impact of G-P Gia’s platform and its innovative technologies.
• Partner with the brand, creative, and demand generation teams to design campaigns that attract and convert high-value buyers.
• PLG-Focused InitiativesPartner on strategies to drive self-serve adoption, trial conversion, and activation for technical features and tools.
• Socialize user insights to improve onboarding, retention, and customer experience for PLG users.
• Cross-Functional Collaboration & Influence: Collaborate closely with executive leadership, sales, product development, and other cross-functional teams to ensure marketing strategies are integrated and support company-wide objectives.
• Act as a translator between technical and non-technical teams to ensure messaging clarity and consistency.
• Metrics & Optimization: Define, track, and analyze KPIs to measure the success of product marketing initiatives.
• Use data to optimize messaging, campaigns, and go-to-market strategies.

What We Are Looking For:

• 10+ years