Director Marketing Academy, End to End Excellence

The Marketing Academy is Pfizer’s capability-building ecosystem that strengthens marketing excellence through applied learning, curated programs, and shared standards—helping marketers deliver stronger performance and patient impact.

Reporting to the Marketing Academy Capabilities & Strategic Platforms Lead, the Director, Marketing Academy—Curriculum Design & Excellence co-leads the End‑to‑End Execution Excellence track and ensures the Academy’s track ecosystem is coherent, scalable, and standards-aligned. As a strategic integrator across Track Leads, SMEs, Digital/MarTech partners, and enablement stakeholders, this role translates real marketer workflows into high-impact curriculum and enablement that accelerates adoption and improves marketing execution outcomes. While the scope of the role is global, it requires deep U.S. marketing experience, omnichannel/customer journey expertise, and fluency in marketer applications (including CoCo, Commercial in Command).

• Co-develop & Deliver the End‑to‑End Execution Excellence track—shaping the learning strategy and roadmap for U.S. marketers; translating marketer applications, omnichannel/customer journey execution, and implemented ways of working for tools like CoCo into practical curriculum, including scalable enablement that supports accelerated rollout across a broad set of brands.

• Enable cross-track curriculum cohesion and integration—partner with Track Leads to align learning journeys, sequencing, and shared assets so the Marketing Academy experience feels connected; help translate Academy standards into consistent learning cycles that run reliably at scale.

Key Responsibilities

Co-develop & Deliver the End‑to‑End Execution Excellence track

In partnership with the Marketing Academy Senior Director leading the End‑to‑End Execution Excellence Track, define and evolve a track that equips U.S. marketers with the applications, omnichannel/journey capabilities, and enabled ways of working needed to execute with speed and consistency across brands.

• Shape the track’s annual strategic roadmap, priorities, and investment plan—translating business priorities, marketer needs, and capability gaps into a clear annual learning agenda, sequencing, and outcomes.

• Support the Track Lead in portfolio decisions and trade‑offs (scope, sequencing, resourcing, build vs. buy) to ensure the track scales quickly and consistently—especially as CoCo-enabled ways of working expand to additional brands—while maintaining quality and minimizing disruption.

• Apply AI expertise to embed AI into End‑to‑End marketer execution enablement—translating priority AI use cases into practical guidance, workflows, and learning experiences across the E2E track; coaching marketers on effective application and ensuring responsible, compliant adoption aligned to agreed guardrails.

• Accelerate marketer training for CoCo (Commercial in Command) by shaping scalable learning journeys, templates, and playbooks that help a broader set of brands adopt consistent execution ways of working.

• Translate marketer applications, omnichannel, and customer journey workflows into the curriculum for the End‑to‑End Execution Excellence track—turning how work gets done into role-based journeys, playbooks, best practices, and job aids that drive adoption and application.

• Establish OKRs, KPIs, and an impact measurement approach—defining adoption and application outcomes, synthesizing learner and stakeholder insights, and using performance signals to iterate the roadmap; regularly elevating progress and recommendations to senior stakeholders.

• Present and facilitate End‑to‑End Execution Excellence track content—as a subject matter expert, serve as a lead presenter for live trainings and webinars; tailoring examples to real workflows and ensuring consistent, high-quality learner experience across sessions.

Partner on cross-track curriculum alignment and integration

In partnership with the Capabilities & Strategic Platforms Team and respective Track Leads, support cross‑track alignment through shared standards, coordinated planning, and a consistent learner experience across the Academy. Contribute to cross‑track forums and working sessions to surface dependencies, reduce duplication, and reinforce common learning cycles and design patterns.

• Enable adoption of shared curriculum standards across tracks—helping apply common expectations for learning cycles, sequencing, and messaging so the Academy experience is connected and consistent.

• Coordinate cross‑track integration o