Senior Product Marketing Manager - Marketing APIs

About the Team:

The TikTok Marketing API team is responsible for building and managing the foundational programmatic infrastructure for TikTok's advertising ecosystem, while driving targeted business growth, and enabling next-generation AI-native marketing workflows. Our scope includes Marketing APIs, Organic APIs, Business Messaging APIs, AI ecosystem & Agentic enablement, and Tech partner & Agency co-development.



About the role:

As a Senior Product Solutions & Operations Manager, you will help drive the success of TikTok’s API ecosystem by serving as a key bridge between external partners, and internal product teams. This role is ideal for someone who is highly strategic but also detail-oriented: someone who can understand partner needs deeply, turn customer feedback into product insight, work through technical details, and ultimately drive adoption of new features among external developers.



This role requires someone who is comfortable moving between big-picture strategy and operational detail — from synthesizing market signals and partner feedback, to diving into integration pain points, product gaps, adoption metrics, and execution blockers.



Responsibilities:

- Lead the end‑to‑end adoption program for API products, from program design and participant recruitment to feedback collection, synthesis, and reporting, ensuring internal usage reflects real advertiser workflows and pain points.

- Collaborate with external partners to understand their requirements and drive quantitative and qualitative initiatives (opportunity sizing, feedback analysis, competitive insights) that translate learnings into clear business and market needs.

- Partner with product and engineering teams to inform feature development and influence the product roadmap using data‑driven insights derived from internal usage and experiment results.

- Act as a business and product strategy partner for internal users, deeply understanding products, markets, and workflows to identify and scale vertical‑ or market‑specific recommendations across regions.

- Align with senior leadership on program vision, priorities, and success metrics, ensuring initiatives ladder up to broader product and business strategy.

- Design and host recurring workshops, trainings, and readouts to share insights, showcase product use cases, and drive adoption and engagement.

- Work across API surfaces including Marketing APIs, Organic APIs, Business Messaging APIs, and emerging AI/agentic product capabilities