Senior Manager of Strategic Brand Communications

Simply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them. 
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
The Senior Manager of Strategic Brand Communications will play a crucial role in shaping and executing our brand communications strategy. This role requires a collaborative and experienced professional with a deep understanding of brand management, exceptional communication skills, and a proven ability to develop and implement impactful communications strategies across PR and social.
This is an amazing opportunity to be part of a growing team looking to elevate the Simply Business brand. You will report to the Director of Brand Marketing and you will work in close cross-functional partnership with teams inside and outside of marketing.

Key Responsibilities:

• Develop and implement a comprehensive brand communications strategy that aligns with overall business objectives and resonates with target audiences
• Collaborate with cross-functional teams to ensure consistent messaging and a cohesive brand identity across all channels
• Craft compelling brand narratives and messaging frameworks that effectively communicate our value proposition and key differentiators
• Develop an annual plan / communications calendar that contemplates PR/media relations, key industry events, owned social media channels, as well as website, and marketing materials
• Manage the development and execution of brand communications campaigns, including advertising, social media, public relations, and thought leadership initiatives
• Monitor and measure the performance of brand communications efforts, utilizing data and insights to optimize strategies and tactics
• Stay up-to-date with the latest industry trends and best practices in brand communications
• Manage agency relationships and external vendors to ensure the effective execution of brand communications initiatives
• Present brand communications strategies and results to senior leadership, demonstrating the impact of communications efforts on business goals

Qualifications:

• 10+ years of experience in brand communications, PR and social media
• Proven track record of developing and executing successful brand communications strategies
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences and channels
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously
• Experience with data analysis and performance tracking
• Ability to work proactively, independently and collaboratively in a fast-paced, high-growth company
• A collaborative and team-oriented approach, with the ability to build strong relationships with internal and external stakeholders
• Passionate about brand storytelling and building strong brand identities
• Creative and innovative thinker, with a strong point of view on messaging and creative expression
• Data-driven and results-oriented, with a focus on measurable impact
• Adaptable and flexible, with the ability to thrive in a fast-paced environment
• A strong desire to learn and grow, and to contribute to the success of a dynamic and mission-driven company

Preferred Qualifications

• Experience in the insurance or financial services industry
• Experience working with B2B brands
• Experience managing agencies or external vendors

What are the benefits?
Here are some of the great benefits and perks that come from being a Simply Business employee:•ㅤa salary that reflects your experience, our pay policy, and the market we’re in from your first day•ㅤgroup plan for medical, dental, vision, and prescription drug coverage•ㅤshort term disability, long term disability, and life insurance coverage•ㅤparticipation in the Company’s bonus program•ㅤparticipation in 401(k) plan with a 5% employer match•ㅤcommuter benefits to help cut down on parking and public transit costs•ㅤ25 days of vacation time plus 10 sick days and 10 company holidays•ㅤa genuine investment in your learning and development•ㅤannual company trip, regular outings, and volunteer opportunities <