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Retail Senior Campaign Manager

dentsu international
Little Rock, United StatesRemotefull_timeVerifiedPosted 3 Apr 2024
💰 $110,400/yr($68,000/yr$110,400/yr)

About the role

Company Description

MuteSix, an iProspect company, is an award-winning, full funnel digital and creative agency providing intelligent ad solutions that grow disruptor brands into enterprise market leaders. We help our clients design for the future while evolving their existing businesses with our agency's winning combination of expert media buying, creative and talent. We help deliver scalable marketing solutions for clients across a broad spectrum of industries, including retail, e-commerce, luxury, nonprofit, technology, sports, publishing, and financial services.

Job Description

WE WELCOME REMOTE U.S. BASED CANDIDATES.

 

We're seeking a smart, energetic Retail Sr. Campaign Manager who is passionate about Sponsored Ads within Amazon, Walmart, Target, and other top retailers. You will report to the VP of Programmatic, and have a focus on B2C advertising, account management, and client communication, as well as will support in campaign development, the creation of marketing materials, and cross-functional team efforts. You will be taking the lead on certain Retail accounts, leading advertising and/or account management.

 

Responsibilities:

  • Oversee and mentor a team with Junior campaign managers.
  • Research existing clients and compile industry research, competitive data and platform information.
  • Use data to make strategic and informed decisions leading to campaign creation, optimization opportunities, and client recommendations.
  • Plan, execute, and optimize Sponsored Ads campaigns, including keyword research, budget pacing, and reporting.
  • Manage day to day Seller/Vendor Central operations, such as inventory management, account health checks, inventory forecasts and suggested replenishments, detail page copy optimization, and promotional/coupon planning.
  • Own the day to day communication with select clients for advertising and/or account management strategy and operations.
  • Stay on top of e-commerce industry trends and use data and information to adapt existing campaign strategies.
  • Research the latest platform news to support client recommendations.
  • Pull advertising reports to ensure client KPIs are being met.
  • Experience with identifying optimization opportunities and making media recommendations.
  • Participate in campaign brainstorming sessions.
  • Ability to develop and maintain promotions and content calendars for various platforms.
  • Creating copy for products as necessary
  • Request and keep track of all ongoing projects from campaign teams to creative teams
  • Research and practice, stay ahead of the latest updates regarding tools, techniques, and methods related to retail platforms.

Qualifications

  • An academic degree in a related field (such as Advertising, Marketing, Economics, Applied Math, Economics, Mathematics, Analytics, or Communications).
  • Experience working with an advertising/media agency or in-house at a brand.
  • Experience with Amazon, Walmart, Target networks and platforms
  • Experience with Amazon SaaS, such as Helium10 and Pacvue, a huge plus
  • Knowledge of other advertising platforms such as Google Ads and Facebook Advertising a plus
  • Knowledge of Adservers such as Google Campaign Manager 360 is a plus.
  • Prior experience using Excel for data management and/or budgeting a plus.
  • Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail.
  • Enjoy working in a fast-paced and collaborative environment.
  • 5+ years experience

Additional Information

The anticipated salary range for this position is $68,000-$110,400. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in

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