Sr. Director, Brooklyn Wine Club

 

Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement.   

As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes a media portfolio including Type.Set.Brooklyn and BK Mag, as well as Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.   

Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.  

 

We are guided by our core values: 

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team. 

SUMMARY

Brooklyn Wine Club is redefining the wine experience. We offer a curated journey into the world of wine through unique events, tailored memberships, and memorable experiences. Our mission is to create a community that celebrates the art, culture, and joy of wine in a dynamic and innovative way.

The Sr. Director, Brooklyn Wine Club will be the driving force behind the growth and prestige of Brooklyn Sports & Entertainment's exclusive wine membership club. This individual will blend their deep passion for wine with a relentless, entrepreneurial mindset and a robust network within the wine industry to create an unparalleled membership experience. They will be the key point of contact for all wine-related needs within the organization including arena, hospitality, media, VIP experience, membership and wine club, and distribution.  

The Sr. Director will lead across organizational borders to develop and execute strategies for omni-channel growth that will strengthen Brooklyn Sports & Entertainment's overall position and support every aspect of the wine and hospitality vertical. The ideal candidate will have an overwhelming sense of hospitality. They will be entrepreneurial, agile, cross-functional, and willing to get scrappy to get the work done. They will be a self-starter, team leader, and culture builder that recognizes the need for art and skill as they create a world-class wine and experience ecosystem at Brooklyn Sports & Entertainment. 

WHAT YOU WILL DO

Strategic Leadership:  

• Develop and execute the club’s vision, business plan, and long-term strategy in alignment with Brooklyn Sports & Entertainment's luxury wine brand positioning. 
• Continuously refine membership offerings, pricing models, and value propositions to ensure exclusivity and market-leading appeal. 
• Monitor and analyze trends in wine, luxury, and hospitality sectors to anticipate shifts and keep the Brooklyn Wine Club at the forefront of innovation. 

Member Experience & Engagement: 

• Design and implement a suite of exclusive experiences, events, and tastings for members, leveraging both in-house and external resources.
• Curate an evolving selection of world-class wines, collaborating with renowned vineyards, winemakers, and industry tastemakers.
• Foster a culture of community, networking, and discovery among members, ensuring a highly personalized and memorable club experience.
• Serve as the chief ambassador and face of the wine brand, building relat