Creative Strategist, Infrastructure Communications & Social

Location: Remote

Duration: Contract

About the Role

A large enterprise technology company is seeking a Creative Strategist, Infrastructure Communications & Social to lead the creative direction and storytelling strategy for its infrastructure-focused social channels. This role will shape how the organization tells the story of its expanding technology infrastructure, innovation investments, workforce development initiatives, and the communities that support them.

At its core, this is a storytelling role. The ideal candidate has a passion for uncovering compelling human-interest stories and transforming them into engaging, platform-native social content. You'll create inspiring narratives that highlight the people, communities, and opportunities connected to large-scale technology infrastructure and emerging technologies.

This role requires a strategic thinker with hands-on creative execution experience across video, photography, copywriting, and social content development. You'll balance brand integrity with creative innovation while collaborating across communications, public affairs, marketing, and community engagement teams.

Key Responsibilities

Creative Strategy & Storytelling

• Own the end-to-end creative strategy and narrative development for infrastructure-focused social channels.
• Develop long-term content series, editorial frameworks, evergreen programming, and trend-driven social campaigns.
• Identify and tell compelling human-centered stories that connect large-scale technology investments and innovation to everyday communities.
• Transform editorial-quality storytelling into social-first content tailored for various platforms and audiences.
• Build integrated storytelling experiences across video, photography, written content, and emerging media formats.

Creative Direction & Content Development

• Provide creative and art direction for social content, ensuring consistency in brand voice, visual identity, and messaging.
• Create and oversee content across multiple formats, including:
  • Short-form video
  • Photography
  • Social graphics
  • Written content
  • Audio storytelling
• Participate directly in content creation, including filming, interviewing, writing, and on-location content production when needed.
• Utilize AI-powered creative tools to accelerate concept development, content creation, and production workflows.

Social Media & Audience Engagement

• Monitor platform trends, audience behaviors, and emerging content formats to identify engagement opportunities.
• Develop social strategies that increase reach, engagement, and community connection.
• Ensure storytelling remains authentic, relatable, and aligned with audience interests.

Cross-Functional Collaboration

• Partner with Communications, Public Affairs, Marketing, Community Relations, and Leadership teams to align content with business objectives.
• Manage stakeholder reviews and approvals while preserving creative excellence.
• Support sensitive communications and issue-management situations with sound judgment and a thoughtful, community-focused approach.
• Share best practices and contribute to raising creative standards across the organization.

Required Qualifications

• 6+ years of experience in creative strategy, social media storytelling, content marketing, editorial content, or branded content development.
• Proven portfolio demonstrating emotionally compelling storytelling and audience engagement.
• Expertise developing platform-native social content and creative campaigns.
• Hands-on experience creating content across video, photography, written communications, and audio formats.
• Strong creative direction and art direction capabilities.
• Deep understanding of social media platforms, content formats, audience behaviors, and emerging digital trends.
• Experience leveraging AI tools to support creative ideation and production workflows.
• Ability to work independently, make decisions quickly, and thrive in fast-paced environments.
• Willingness and ability to travel to capture stories and create content on location.
• Strong experience collaborating with cross-functional stakeholders and executive teams.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience in corporate communications, public affairs, reputation management, or issue-driven storytelling.
• Experience supporting crisis communications or sensitive stakeholder communications.
• Experience working within established brand standards and creative frameworks.