Regional Brand Marketing Manager

Company Description

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 30 countries today, 28 of which are with the Wolt product and brand.

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

Job Description

As Regional Brand Marketing Manager, you’ll report directly to the Regional Head of Brand Marketing, taking the lead on shaping and executing regional brand strategies across ten markets. Your mission? Develop, manage, and execute cross-channel campaigns that not only resonate locally but also align seamlessly with Wolt’s global brand standards.

You’ll work closely with internal design teams, external creative agencies, local marketing teams, and the global brand team—ensuring our brand stays consistent yet flexible enough to connect with diverse audiences. This role is a perfect blend of strategy, creativity, project management, and executional excellence, making sure Wolt stands out in every market we serve!

Responsibilities & Duties

• Lead cross-channel campaign development— from concept planning to TVC recordings - you will bring together internal stakeholders, creative designers, agencies, copywriters, etc. to make the magic happen.
• Oversee the production of always-on performance marketing assets, ensuring smooth workflows and timely delivery.
• Manage local creative requests, ensuring brand materials meet both global brand guidelines and local market needs.
• Keep things on track! Manage project timelines, deliverables, and approvals to meet campaign deadlines.
• Maintain high creative standards—working alongside the central brand team to ensure top-quality, on-brand marketing materials.

Qualifications

• Tenor experience in developing creative concepts and managing end-to-end campaign productions.
• A strong creative mindset—you love exploring new visual concepts and have a solid understanding of creative production workflows.
• Project management skills that are next-level—coordinating multiple stakeholders, designers, and agencies across 10 markets can be quite a hustle.
• A solid grasp of full-funnel, cross-channel campaign strategies—from brand awareness to performance marketing.
• Analytical thinking & data-driven mindset—you use insights and performance data to optimize creatives in collaboration with the performance marketing team.
• Detail-oriented—because the little things make a big difference.
• A true team player—you collaborate effortlessly with cross-functional teams.
• Brand voice & tone mastery—you understand how to maintain and evolve a brand’s voice across different content channels.
• Fluent in English—you’re comfortable communicating across