Brand Marketing Coordinator (Hanover, MD)
JD Finish LineAbout the role
Come work for us!
We are looking for dedicated employees to join our team to help our customers have the best experience possible every time they enter a DTLR store.
Our employees are key to our success.
To develop and manage all marketing functions in accordance with the organization’s marketing and communications plan. Responsible for ensuring that the products, services, and product lines that fall under their domain resonate with current and potential customers. This position requires flexibility and the ability to take on temporary responsibilities.
Duties/Responsibilities:
Manage and coordinate the marketing staff and activities
Identify and develop marketing plans with internal vendors
Manager the productivity of the marketing plan and projects
Monitor, review, and report on all marketing activities and results
Deliver marketing activity within the agreed budget
Manage the execution of store-level promotions
Assist with the creation and execution of exciting new promotions to appeal to the target customer
Manage the CO-OP program by identifying and developing marketing plans with internal vendors and meeting or exceeding the expected annual revenue goals.
Maintain and submit monthly CO-OP invoices and reports outlining program performances.
Maintain marketing promotions book and assist with the development of all marketing materials, annual reports, advertisements, and other related material
Work closely with the Web Manager to ensure website messaging is consistent with overall marketing and communication objectives.
Work with graphic designers, videographers and other vendors to coordinate the development of all creative work
Contributes to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas, and working as a positive, engaged team member.
Provide monthly reporting to the Marketing Director, including but not limited to reporting on the status of prioritized marketing and communication activities. Reporting will be both historical and forward-looking
To manage all aspects of print production, receipt, and distribution
Create and update DTLR Radio digital marketing strategies that will support the organization to achieve its aims as part of the overall marketing activities and plans
Review new technologies and keep DTLR Radio at the forefront of developments in digital marketing, including the DTLR Radio App
Use appropriate analytics to measure, evaluate, and report against goals and performance of all DTLR Radio digital marketing activities and plans
Lead the development of the DTLR Radio website, devising strategies to drive viewership, sales, improve usability, design, content, and conversation
Lead the development and scheduling of DTLR Radio communications and advertisements on all social platforms and social media
Develop and manage DTLR Radio digital marketing campaigns across multiple channels utilizing tools and techniques as appropriate, including e-mail marketing, paid search, SEO and PPC
Work with the Marketing & Community Outreach team to create high-quality content for a range of online platforms, which is optimized with brand tone and voice
Schedule, organize, and traffic all Marketing and community outreach events on all social platforms including working with existing subcontractors
Work closely with DTLR Radio Artist Director to create decks and or written communications for all DTLR Radio initiatives and artist-related items
Create/Curate Playlist on DTLR Digital Platforms
Create DTLR Radio Events Recaps and update and manage DTLR Radio App
Performs related work as required and needed
Required Skills/Abilities:
Must be able to prepare and deliver presentations
Extensive experience in developing and maintaining marketing strategies to meet organizational objectiv
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