Director, Integrated Marketing Campaigns

Summary

We are seeking a Director, Integrated Marketing Campaigns to lead Temporal’s end-to-end campaign strategy across all key segments and geographies. This is a high-impact quarterback role responsible for translating company strategy into integrated, multi-channel programs that generate measurable pipeline across our Enterprise New Logo, Commercial Self-Serve, Growth, and International motions. You will own campaign strategy, planning, execution, and performance across the full funnel; partnering tightly with Paid, Product Marketing, Field Marketing, Lifecycle, Sales, and RevOps to ensure every initiative delivers real business outcomes. This role reports to the Head of Demand Gen & Lifecycle.

What You’ll Do

• Campaign Strategy & Execution

  • Define and own integrated campaign strategy across all segments: Enterprise New Logo, Commercial Self-Serve, Growth accounts, and International (EMEA and APJ).
  • Build full-funnel plans that orchestrate paid media, email/lifecycle, content, field events, webinars, ABM, and developer community programs into cohesive, always-on motions.
  • Partner with Product Marketing to translate positioning and competitive differentiation into compelling campaign themes, messaging, and assets.
  • Own campaign calendars, launch readiness, and cross-functional alignment so programs launch on time and on message.

  Enterprise New Logo Pipeline

  • Lead integrated programs targeting net-new enterprise accounts in partnership with New Logo sales teams and SDRs, using targeted digital, content syndication, webinars, virtual and in-person events.
  • Define ICP-aligned audience segmentation and persona mapping for engineering leadership, platform teams, and technical decision-makers at enterprise targets.
  • Establish campaign-to-pipeline attribution frameworks to track sourced and influenced pipeline from enterprise programs.

  Commercial Self-Serve & Developer Growth

  • Drive self-serve sign-up volume for Temporal Cloud through top-of-funnel campaigns targeting developers, platform engineers, and technical leads at commercial-segment companies.
  • Partner with Growth, Lifecycle, Developer Relations, and Product teams to build programs that convert sign-ups into active users and commercial opportunities for the Sales team.

  Growth & Expansion Campaigns

  • Design and execute campaign programs to support the Growth Sales team in driving expansion pipeline within existing accounts.
  • Partner with RevOps to build programs identifying the next best use case for current customers, surfacing new expansion opportunities and workloads.

  Account-Based Marketing (ABM)

  • Scale Temporal’s ABM program covering 1:1, 1:few, and 1:many motions in partnership with Sales and RevOps.
  • Orchestrate personalized, multi-channel ABM campaigns using intent data, targeted advertising, direct mail, and field engagement to create and accelerate pipeline in strategic new logo and growth accounts.
  • Refine account engagement scoring, pipeline influence, and sales velocity metrics to continuously optimize ABM effectiveness.

  International Expansion — EMEA & APJ

  • Build and execute integrated campaign programs supporting Temporal’s go-to-market expansion in EMEA and APJ, in partnership with regional Field Marketing, Sales, and Developer Advocacy teams.
  • Adapt global programs for regional relevance, localizing messaging, offers, content, and channel mix; ensure regional pipeline targets are integrated into global campaign planning.

  Team Leadership & Performance

  • Build, manage, and develop a high-performing team of campaign managers, providing strategic direction and career growth.
  • Serve as the campaign quarterback across