At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? 

PrizePicks is building the next generation of fan-first sports experiences—and that means going beyond traditional real money games. We're expanding into community-driven features and breakthrough interactive prediction products that deliver on entertainment, engagement, and growth.

As Sr. Product Marketing Manager, you’ll take the lead on bringing our most experimental and strategic product offerings to life. From launching sports and cultural picks products to other innovative formats, this is a high-impact role at the forefront of our platform’s evolution.

You'll help shape these products alongside Product and Design, own the full go-to-market process, and play a critical role in defining how innovation at PrizePicks reaches and resonates with players.

What you’ll do:

• Own the GTM:
  • Lead the go-to-market strategy, positioning, and launch plans for new Pick formats and Innovation Platform features—ensuring alignment across product, creative, media, lifecycle, and community touchpoints.
• Define the Narrative:
  • Craft clear, compelling product messaging that articulates the “why it matters” of every launch—making new gameplay concepts intuitive, exciting, and resonant for both casual users and core sports fans.
• Drive Business Growth:
  • Partner with Growth, Product, and Revenue teams to drive adoption, session frequency, and repeat engagement through timely feature-led promotions, social mechanics, and community activation strategies.
• Collaborate on Product Development:
  • Work hand-in-hand with Product Managers and Designers from concept through build—shaping roadmap priorities, influencing game design and progression systems, and ensuring the player experience aligns with business and brand objectives.
• Fuel Creative Campaigns:
  • Translate gameplay innovation into standout creative briefs that inspire paid media, social content, email marketing, and in-app storytelling—making bold ideas feel accessible and viral.
• Champion the Player POV:
  • Leverage player insights, user behavior data, and competitive trends to ensure product and marketing decisions reflect real needs, motivations, and whitespace opportunities.
• Lead Cross-Functional Alignment:
  • Act as the connective tissue between Product, Analytics, Design, Comms, and Lifecycle—ensuring launches are cohesive, efficient, and player-first.

What you have:

• 6–8+ years in product marketing, consumer tech, or gaming—ideally with experience launching new products and platforms
• Proven success bringing experimental or 0→1 product concepts to market
• Strong storytelling and messaging development skills—especially for new formats or unfamiliar mechanics
• Experience with financial markets, fantasy sports platforms, free-to-play games, progression systems, social gameplay, or community-driven platforms

What makes you stand out:

• Experience with financial products, crypto, digital wallets, token-based economies, or money market products—with the ability to translate technical concepts into player-friendly messaging
• Background in community-first platforms like Discord, Reddit, or Web3-inspired ecosystems
• Familiarity with viral growth mechanics, gamification loops, or loyalty frameworks
• A strong POV on the future of sports engagement and where the next wave of gameplay is headed
• Active user of free-to-play or fantasy sports platforms

Where you’ll live:

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote 

Working at PrizePicks:

The typical salary range for this position is $120,000 to