Brand Consulting - Senior Account Executive - Social/Creators

Job Description

CAA Brand Consulting is the entertainment & sports marketing agency within CAA.  Our mission is to drive cultural brand relevance for our clients by tapping into CAA’s connectivity to pop culture. Leveraging our deep relationships and influence with studios, networks, labels, leagues, teams, venues, events, media, and content platforms, we provide a range of strategic and marketing consulting services to corporate clients around their entertainment & sports strategies.   

The Role

This individual will work as a Senior Analyst, Social & Creators in the Brand Consulting department supporting client account teams. This position focuses on content creator/digital talent, creator partnerships and social strategy for various corporate clients and is most suitable for those with strong experience in the creator space and social strategy.

Responsibilities

• Key Areas of Focus: creator campaign management, social strategy and measurement
• Creator
  • Talent management for brand campaigns, on-site activations, social media activations, entertainment and sports partnerships, etc.
  • Identify, recommend, negotiate, and manage relationships with creators
    • Develop and maintain client / internal talent status trackers
    • Manage administrative elements of partnership creation – contracts, payments, etc.
    • Handle product shipment requests, event invitations and logistics
    • Execute VIP care/white-glove service with talent on behalf of brand with excellence
    • Measurement and reporting development in partnership with analytics team
  • Liaise with talent and talent reps, fielding incoming questions and overseeing deliverables (i.e. posts on time and schedule)
  • Strong knowledge and connections within digital talent ecosystem guiding POV on best practices, strategy, appropriate channel deliverables, etc. based on brand objectives
  • Ability to brief talent/content creators on brand creative and channel needs, content deliverables, creative direction, etc.
  • Oversee campaign recap deck development inclusive of measurement, links, screengrabs and key learnings
• Social
  • Develop social media strategy for various brands including creative platform concepting, content development, social asset management, copywriting, channel planning, and editorial calendar creation/oversight
  • Support new business pitches and RFP responses with social strategy to enhance and amplify any creative concepts
  • Partner with account, creative and other functional teams to guide the execution of clients’ social media strategy/calendar across all social channels

Qualifications

• Bachelor’s degree in Arts, Business or the equivalent experience preferred
• 4+ of experience in digital marketing/social media/creator marketing. Work experience at a talent agency, entertainment company, social media company, management company, or content company preferred.
• Strong relationships with talent agencies, creator agencies, management companies, etc.
• Strong understanding of talent/brand partnerships and content creation, including experience on-set during production/content shoots
• Extensive experience in social media management, including social listening, community management/scaling, content strategy development, and analytics with proven examples of strategies developed for well-known brands/platforms/creators
  • Strong experience with all social media platforms (e.g., Tik Tok, Instagram, YouTube, Twitch, Snapchat, Facebook, X, etc.)
• Experience in utilizing online benchmarking tools to capture results and optimize accordingly
• Experience in presenting KPI’s with clients and making strategic recommendations based on quantitative analysis
• Technologically Savvy (MS PowerPoint, Excel, Word, Outlook, Keynote, Photoshop)
• Dependability, follow-through, strong attention to detail, and the ability to handle extensive multitasking, pivoting, and meeting multiple deadlines
• Collaborative, able to pivot and take on new tasks quickly
• Interest in entertainment, sports, lifestyle and pop culture
• Polished written and verbal skills. Strong at communicating in written format through well-crafted email correspondence
• Strong sense of initiation and informative by nature. Solutions oriented
• Curious; able to pull insights and present research
• Ability to listen and ask poignant questions
• Ability to build trust through relationship building, confidence and business acumen

Location: Based out of the New York or Los Angeles office, this role is onsite/in the