Head of Marketing Technology & Platform Governance (Teradyne Robotics, MA remote)

Are you ready to make a real impact on the world of robotics? At Teradyne Robotics, a division of Teradyne, we are revolutionizing industries through cutting-edge collaborative and autonomous mobile robotic technologies. As part of our team, you’ll work with global leaders Universal Robots (UR) and Mobile Industrial Robots (MiR), driving innovation that enhances manufacturing, logistics and workplaces across the world.

 

Our Purpose:

TERADYNE, where experience meets innovation and driving excellence in every connection. We are fueled by creativity and diversity of thought and in our workforce. Our employees are supported to innovate and learn something new every day.

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team, one that makes better decisions, drives innovation and delivers better business results.

 

Opportunity Overview:

The Head of Marketing Technology & Platform Governance owns the strategy, architecture, and governance of Teradyne’s global marketing technology ecosystem that powers demand generation, customer engagement, analytics, and AI-enabled experiences across the enterprise. This senior leadership role is accountable for how the organization invests in, governs, and scales its marketing technology capabilities, partnering across IT, Security, Legal, Sales Operations, Services, and Marketing to deliver business outcomes, governance maturity, and ecosystem efficiency.

 

• Lead the multi-year marketing technology strategy, architecture, and investment roadmap aligned to enterprise growth priorities.
• Develop and govern a scalable global marketing technology ecosystem spanning CRM, marketing automation, customer data, analytics, AI, and integration capabilities.
• Collaborate with Sales Operations, Revenue Operations, IT, Security, Legal, Privacy, and Compliance teams to establish enterprise standards for data governance, consent management, AI adoption, and platform architecture.
• Build and maintain governance frameworks for lead lifecycle management, scoring models, routing logic, attribution, and revenue data integrity across the customer journey.
• Support the evolution of AI-enabled marketing capabilities and digital experiences through responsible, transparent, and value-driven adoption practices.
• Partner with internal stakeholders and external technology vendors to optimize platform performance, cost efficiency, scalability, and business value.
• Mentor teams and technology users through enablement, certification, adoption, and governance best practices across the organization.
• Ensure marketing technology investments remain secure, compliant, integrated, and aligned with enterprise architecture, commercial priorities, and customer experience objectives.

 

 

All About You:

We seek individuals who share our passion and determination. Our commitment to customer success drives us to go the extra mile. If you're ready to join us in this mission, take a closer look at the minimum criteria for the position.

 

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business, Engineering, or equivalent experience.
• 10+ years of experience in Marketing Operations, Marketing Technology, Digital Platforms, Revenue Operations, or related disciplines with progressive leadership responsibility.
• Demonstrated ownership of enterprise marketing technology strategy, architecture, governance, and roadmap development.
• Strong expertise with Salesforce, marketing automation platforms, customer data technologies, analytics platforms, AI-enabled solutions, and enterprise integrations.
• Proven experience establishing governance frameworks for lead management, attribution, consent, compliance, and platform adoption at global scale.
• Deep understanding of data governance, GDPR and consent frameworks, AI ethics, enterprise architecture, and risk management practices.
• Experience managing complex vendor portfolios, SaaS platforms, contract governance, and technology investment decisions.
• Demonstrated success influencing senior cross-functional stakeholders across marketing, sales, IT, security, legal, data, and compliance organizations.
• Strong analytical and strategic thinking skills with the ability to balance innovation, governance, scalability, and business outcomes.
• Excellent communication and executive presentation skills with experience representing marketing technology priorities in enterprise governance forums.
• Proven ability to coach, mentor, and develop high-performing teams and platform users.
• Experience within B2B, industrial, manufacturing, semiconductor, technology, or ent