Senior Manager Consumer Program

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $120,000-$142,000, bonus and long-term incentive eligible

COMPANY:

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together

– when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

The Senior Manager of Consumer Programs plays a pivotal role in leading AB's ongoing consumer surveys, being responsible for program management and evolution, agency management, championing data understanding, utilization, & integration. This high-visibility position requires expertise in survey research and data analysis, as well as strong leadership and collaboration skills to drive insights and support strategic decision-making across the organization.

JOB RESPONSIBILTIES:

PROGRAM MANAGEMENT

• Lead, plan, and implement program evolutions, including questionnaire changes, innovative analysis, and integration with other data sources.
• Collaborate with the Tech team to lead and evolve reporting dashboards, ensuring alignment with business needs and objectives.
• Lead user enablement initiatives, including training on metrics and reporting dashboards, to ensure understanding and utilization across the organization.
• Serve as the liaison with global partners across consumer programs.

AGENCY MANAGEMENT 

• Direct priorities for a team of 8 from our research agency partner, ensuring alignment with strategic business objectives and timelines.
• Leading prioritization of annual budget related to consumer research, optimizing resources and investments to increase value.
• Collaborate with AB procurement on contract negotiations, ensuring favorable terms and conditions while maintaining strong vendor relationships.

PERFORMANCE UNDERSTANDING & REPORTING 

• Design & facilitate delivery of performance reports for members of the US C-Suite, Brand VPs, and Global Insights teams, providing actionable insights and recommendations based on survey data.
• Collaborate with cross-functional teams to build comprehensive narratives around brand performance, integrating survey data with other key metrics and insights.
• Lead strategic analysis of survey data, using deep expertise in survey research to advise the 3YP (Three-Year Plan) process and other critical initiatives.
• Advise the annual target setting process, using survey data to establish ambitious yet achievable goals for the organization.

Job qualifications:

• Bachelor’s degree
• Strong analytical capabilities
• Advanced excel skills
• Advanced PowerPoint & presentation skills
• Understanding of database functions
• Strong interpersonal skills

WHY ANHEUSER-BUSCH :

Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people,