Principal Product Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Company description 

F5 is a leading provider of multi-cloud application services, which enable our customers to develop, deploy, operate, secure, and govern applications in any architecture, from on-premises to the public cloud. Our cloud, software, and hardware solutions enable our customers to deliver digital experiences to their customers faster, reliably, and at scale. For F5, it is not just what we do but also how we do it. In fact, creating a culture that makes our employees feel valued and successful is a core part of our strategy and we are deliberately working to build a more agile and inclusive F5. We believe our differences – when embraced with humility and respect – drive smarter decisions, increased innovation, and stronger performance.  

POSITION SUMMARY 

The Principal of Product Management, is responsible for expanding BIG-IP to new AI use cases and work cross-functionally across the broader BIG-IP team and product management team.  Success in this role will require insight into market trends, customer needs, and understanding how BIG-IP can be applied to novel technical challenges along with partners as part of a full solution  (e.g., AI Data Delivery, AI Enterprise Firewall, Top of Rack hardware).  Analysis will include competitive positioning for BIG-IP and What it takes to win, market and business performance signals for forecasting 1 & 5 year business performance. In addition, this role will be responsible for driving intra and inter BIG-IP product management alignment with key stake holders (e.g., product management, engineering and other functions). 

You will work collaboratively and drive strategic alignment within the organization. You must have the ability to communicate effectively with F5 product teams, F5 customers, and F5 partners. Your team will develop strategic initiatives using a balance of future vision, near-term opportunities, customer requirements, business expertise, and expression of day-to-day product issues. The position is dynamic and multifaceted: success will be driven by becoming comfortable with frequent multi-tasking among technical, business, strategic and planning activities. 

Primary Responsibilities 

• Create business case, PRFAQ and PRDs for new BIG-IP initiatives, particularly for those in AI, enabled by AI tooling to go from research to initiative within days vs months. 

• Independe