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Integrated Marketing Manager

Inova Health
Falls Church, United Statesfull_timeVerifiedPosted 6 Jun 2024

About the role

As an Account Executive, you will grow volume and revenue from new acquisitions and sales through effective targeting, qualifying, presentation, overcoming objections, closing and follow through with targeted business-to-business audiences. To help achieve our mission, you will gather market intelligence for action and/or informational purposes to assist with sales and operational leadership in strategic planning and decision making.

Job Responsibilities

 

  • Schedules and prepares proposals, communications, and presentations to employers as a part of the sales process.
  • Provides a concise summary of activities, findings, and outcomes for each project to include debriefings with lost opportunities.
  • Keeps account information up to date and accurate in the sales database.
  • Provides regular summaries of sales reports.
  • Negotiates business proposals, contracts and business ventures related to growth and new revenue for Inova Health System.
  • Works with leadership in sales plan development through information gathering and providing market intelligence.
  • Executes sales plans, works within assigned areas and, when appropriate, partners with operations and/or account executive colleagues to accomplish sales goals.
  • Acts as a bridge between the Sales Team and leadership for all synergy-related objectives.
  • Coordinates and tracks quarterly sales bonus submissions.
  • Delivers volume growth to assigned service lines through sales and relationship activities.
  • Works with Legal and Insurance teams when required for contracting.
  • Coordinates collaboration of sales representatives around constructing and developing requests for proposals (RFP) as well as formal presentations on lnova Corporate Health (e.g. OH and IW).
  • Meets with OH Leadership and IW Sales representatives monthly to discuss potential RFPs, large deals they are working on, strategy and tactics around formal presentations.
  • May perform additional duties as assigned.



Additional Requirements

Experience - 3 years of experience in Healthcare Marketing ;Experience managing a large territory and RFP coordination; Experience and knowledge of the business market

Education - Bachelors Degree

We are Inova, Northern Virginia’s leading nonprofit healthcare provider. Every day, our 24,000+ team members provide world-class healthcare to the communities we serve. Our people are the reason we're a national leader in healthcare safety, quality and patient experience. And from best-in-class facilities to professional development opportunities, we support them at every step. At Inova, we're constantly striving to be ever better — to shape a more compassionate future for healthcare. 

Inova Health System is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, pregnancy (including childbirth, pregnancy-related conditions and lactation), race, religion, sex, sexual orientation, veteran status, genetic information, or any other characteristics protected by law.

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Company

Inova Health

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