Director of Franchise Development

Company:

Mavrix is the future of high-end insurance distribution – an exclusive, technology-powered franchise built for elite agents and the clients they serve. We are redefining the insurance industry by replacing outdated models with smarter, faster, and more profitable solutions. Our agents focus on selling; we handle the rest.

 

Objective:

As our Director of Franchise Development, you’ll play a critical role in identifying, attracting, and onboarding the next generation of Mavrix franchise partners. You’ll blend recruitment strategy with relationship-building, serving as both brand ambassador and business matchmaker. This isn’t your average business development role; it’s about fueling entrepreneurship and helping leaders build their legacy through the Mavrix platform.

 

What You’ll Do:

• Lead the full lifecycle of franchise partner acquisition – from sourcing and outreach to onboarding and hand-off.
• Build a consistent pipeline of high-potential franchise candidates through creative recruiting strategies.
• Develop relationships with prospective partners, providing a consultative, high-touch experience.
• Qualify candidates based on business acumen, values alignment, and entrepreneurial readiness.
• Articulate the Mavrix mission, model, and success stories in a compelling, authentic way.
• Partner with marketing and leadership to optimize lead generation, branding, and conversion.
• Maintain accurate pipeline activity in CRM and report on key performance metrics.

 

How You’ll Thrive:

• Have an entrepreneurial mindset and believe in helping others own their future.
• Are a natural relationship builder who thrives in consultative conversations.
• Excel at recruiting, sales, or talent acquisition, especially in high-performance environments.
• Know how to bring a brand to life through storytelling and connection.
• Are organized, goal-oriented, and love turning potential into results.
• Have a strong appreciation for insurance, franchising, or both.
• Understand the power of tech-enabled infrastructure and white-glove service.

 

Qualifications:

• High School graduate/GED required. Bachelor’s degree preferred.
• Minimum five (5) years of experience in recruiting, sales, talent acquisition, or franchise development.
• Experience in insurance or franchising preferred but not required.    
• Must have a strong presence and be able to articulate oneself well on the phone, in person, and email.
• Excellent communication and interpersonal skills.

 

Compensation:

The starting salary range for this position is $150,000 to $200,000, with an opportunity for additional commission. The offer will depend on the geographic region, job-related knowledge, skills, and experience, among other factors. Heffernan offers a comprehensive benefits package; more details can be found at https://www.heffins.com/about-us/careers.

 

Why join Mavrix?

• Be part of a next-generation franchise model reshaping the insurance industry.
• Join a mission-driven, high-performance culture backed by a nationally respected brokerage.
• Lead strategic growth efforts that have real impact.
• Competitive compensation + incentive structure.
• Work with a team that’s bold, innovative, and supportive.

 

Mavrix is an equal-opportunity employer. Mavrix does not discriminate based on race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, military service, or any other characteristic protected by applicable federal, state, and local laws, rules, guidelines, and regulations.

 

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.