Director of Sales & Marketing

Choice Hotels International, Inc (NYSE: CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale segment and a leader in midscale and extended stay, Choice® has more than 7,400 hotels, representing over 625,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that run the gamut from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com. 

The ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit.

Our managed hotels portfolio includes Radisson Blu, Radisson, Radisson Red, Park Plaza, and Country Inn & Suites by Radisson.

The Director of Sales & Marketing leads the sales team in their sales and marketing initiatives of the hotel. Driving revenue growth and developing strategies to position the hotel as a top choice for business and leisure travelers. Responsible to drive top line revenues in assigned hotel with leadership, revenue management, and sales strategies.

Serves as authority on sales processes, contracts, sales platforms, marketing efforts and liaison for hotel’s collaboration

• Participates in the development of the hotel’s business strategies
• Participates in the development and implementation of sales strategies that support
• achievement of the hotel’s goals
• Provide leadership, onboarding, coaching and sales training to select sales
• managers
• Exemplifies excellent written and oral communication skills with all stakeholders,
• including ownership

Achieves market share and revenue goals by directing the group, catering and banquet, negotiated/corporate/BT, and transient sales department strategies and personnel

• Maximizes revenue and market share
• Uses data and technology to analyze, approve and drive sales across revenue disciplines\
• Develops and deploys sales and marketing strategies and personnel designed to maximize revenue opportunities and efforts
• Highly engaged participant in hotel’s strategy team, driving yield management strategies for the hotel
• Interprets sales feeders/drivers to deploy all marketing strategies including paid advertising, trade show travel, social media plans and other customer engaging marking efforts

Maximizing productivity while coaching sales team on sales techniques, optimizing sales tools and ensuring that sales & marketing strategies are aligned with the hotel’s market share goals

• Develops yearly business plan, marketing calendar and budget with monthly updates on revenue and expenses in collaboration with the executive committee
• Develops, reviews and implements annual, quarterly and monthly sales goals for sales team which are aligned with the hotel’s overall revenue goals
• Monitors call productivity and revenue goals for each team member by tracking results

Participates in the development and implementation of business strategies for the hotel which are aligned with Choice’s overall mission, vision, values and strategies

• Develops, implements and leads strategies for achieving each individual’s and overall team sales goals
• Creates and environment that provides employees with the tools, training and environment they need to deliver the service brand behavior and teamwork
• Communicates and reinforces the vision for customer service to managers, supervisors and associates
• Monitors status regularly and adjust strategies as appropriate
• Continually improve hotel sales and adheres to Choice brand standards
• Creates an environment that encourages that encourages employees to provide the service brand behavior hospitality and team