Product Marketing (Hyperscalers)

Job Description

The Principal Product Marketing Manager for Hyperscaler Power owns the commercial and market intelligence function for the power IC business unit — combining P&L accountability, pricing strategy, and direct hyperscaler customer engagement with technical go-to-market execution. 

Key Responsibilities:

Market Intelligence & Competitive Analysis 

• Provide market sizing, TAM/SAM analysis, and competitive share assessments to support business case development for new products 

• Continuously monitor the competitive landscape and maintain up-to-date competitive battle cards 

• Analyze hyperscaler CapEx trends, power architecture roadmaps, and OCP/ODCC specifications to identify product gaps and opportunities for portfolio expansion 

• Track GPU and ASIC power delivery evolution and translate implications into product requirements 

Commercial Leadership & Pricing 

• Develop and maintain comprehensive pricing strategy for the product line, including list pricing, volume break structures, LTA pricing frameworks, and competitive response pricing 

• Own the product family P&L in partnership with finance, including revenue forecasting, gross margin management, and cost roadmap optimization in collaboration with foundry, packaging, and test engineering 

• Provide forecasting inputs and business case analysis for NPI investments in collaboration with product management and finance 

• Support design-win pipeline development with technical differentiation packages, competitive response kits, and customer-specific value engineering analyses 

• Manage product lifecycle transitions including EOL planning, bridge product strategy, and new product introduction (NPI) coordination 

Customer & Ecosystem Engagement 

• Engage directly with hyperscaler hardware platform teams to shape requirements, gain design-window visibility, and establish technology roadmap alignment 

• Partner with Customer Program Managers, product managers to ensure product-customer fit and capture design-specific requirements throughout the program lifecycle 

• Work closely with field sales and FAEs to develop customer-specific positioning and support design-in activity at strategic accounts 

• Support RFQs and design win activities with technical differentiation content and competitive response packages 

• Build and maintain relationships with ODM partners and OEM platform teams as secondary influencers of hyperscaler power design 

Product Positioning & Go-to-Market 

• Define compelling product positioning and value propositions for power ICs targeting hyperscaler AI rack architectures 

• Develop and own go-to-market plans for new product launches 

Qualifications

• Education: Bachelor's degree in Electrical Engineering or related field; Master's degree strongly preferred 
• 8+ years of experience in the semiconductor industry, with 5+ years in product marketing, product management, or technical business development for analog, mixed-signal, or power management ICs 
• Strong commercial acumen: proven ability to build and defend business cases, manage product P&L, drive pricing strategy, and optimize cost trade-offs across the product lifecycle 
• Experience engaging directly with hyperscaler, cloud, or HPC customer hardware engineering and procurement teams 
• Demonstrated ability to develop technical marketing collateral for sophisticated engineering audiences 
• Experience executing product launches, including pricing, sampling, collateral, and sales enablement in semiconductor markets 
• Excellent cross-functional leadership and executive communication skills; ability to influence without authority across engineering, sales, and executive stakeholders 

Preferred & Differentiating Qualifications 

• 12+ years with a demonstrated record of shipping power ICs into hyperscaler production programs at AWS, Google, Microsoft, Meta, or their ODM partners 
• Deep technical knowledge across power IC application domains: multiphase DC-DC controllers, smart power stages, 48V IBC architectures 
• Prior hands-on experience as an IC design engineer, applications engineer, or power systems architect — providing ground-level credibility with design teams and customers 
• MBA or equivalent business education is a plus for roles with expanded P&L and commercial responsibilitie 

Additional Information

The expected