Director, Patient Marketing- Hematology

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:

The Director of Patient Marketing is responsible for strategic & tactical leadership of the consumer channel leading to impactful contribution to the performance aligned to strategic imperatives. 2026 is a critical year to build on the foundational work completed since the launch of 1L MDS, maximizing the opportunity and identifying further areas of innovation & brand growth. This role will also involve planning for the next anticipated indication in Myelofibrosis.

Key Responsibilities:

• Lead patient channel strategy and plan development – considering business objectives, patient journey, patient/HCP dynamics, clinical trial data and market dynamics.

• Lead development of core messaging and highly impactful patient/caregiver promotional materials;

• Lead development of media plans (mass media, digital, targeted), working closely with media Agency and media hub.

• Lead budget prioritization across patient channel.

• Ensure successful and timely execution of plans and tactics

• Robust measurement, evaluation, and optimization plans and tactics.

• Strong budget management

• Presenting /preparing for business/ performance updates and acceleration projects to executive leadership.

• Partner with engagement team to develop channel plans and pull through

• Ensure strong alignment and integration with HCP marketing strategy and plans

• Lead planning with market research and business analytics teams to drive timely analysis and competitive assessments to apply to strategy and budget prioritization and decision making.

• Conduct and ensure all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Key Qualifications and Experience:

• BA degree or equivalent is required, MBA is preferred

• Minimum 8 years of relevant patient marketing brand management experience or equivalent (Rare disease experience helpful, but not required)

• Experience managing, executing, and evaluating media (including mass media, digital, and targeted channels).

• Experience leading multi-functional teams to accomplish specific objectives and goals

• Experience in managing external resources and partners, including advertising agencies

• Demonstrated experience using primary and secondary market research to identify insights to inform strategy, messaging, and creative development

• US marketing experience
  
   

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton - NJ - US: $202,030 - $244,810

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. 

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit