Senior Manager, Influencer Marketing

About Us:

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable, and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite access points to its shared closet via a fully customizable subscription to fashion, one-time rental, or ownership. In addition, RTR offers designer apparel, accessories, and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About the Job:

We are seeking a Senior Manager, Influencer Marketing, to run our social proof marketing program. In this role, you’ll oversee the strategy, results, and talented team responsible for our creator program. Performance-oriented: we want to leverage creator communities to drive customer acquisition and authentic storytelling. The ideal candidate understands how to build and operationalize creator networks at scale.  

What you’ll do:

• Develop and execute a robust creator strategy to drive new customer acquisition and brand awareness, achieving an efficient CAC and amplifying key brand messaging and moments. 

• Oversee outreach to and management of influencers, including intake experience, the application process, contract and deliverable management, and overall thoughtful social media program management. 

• Reverse engineer virality by originating influencer campaign concepts that earn shares beyond the paid spend. 

• Implement a robust ‘Test & Learn’ strategy to understand creator incentive and reward models and output requirements by creator tier.  

• Develop an operational plan to source thousands of new creators, grow the community nationally, and engage micro-communities across key markets, interests, and life stages. 

• Build the overarching program infrastructure, including program brand identity and messaging, rules of engagement, toolkits, etc. 

• Build a robust creator content pipeline to be leveraged across other channels and funnel touchpoints at scale (incl. paid social, email, site. etc.). 

• Partner with cross-functional teams to integrate community features into Product roadmaps. 

• Manage and mentor 1-3 high-performing individuals to achieve your team’s goals. 

About you:

• Bachelor’s degree, M.B.A. preferred, with 6+ years of experience in growth marketing and managing a high-performing team.  

• Demonstrated success and extensive experience in building & growing successful influencer marketing programs with a performance-first approach.

• Growth-oriented and analytical; comfortable with modeling and key performance marketing metrics, incl. CAC, ROI, and LTV analysis. 

• Strong knowledge of Excel, Looker, and Google Analytics. SQL knowledge or other analytics and business intelligence tools are a plus. 

• Experience using influencer CRM tools is a plus.   

• Deep customer acquisition experience in a digital brand in a fast-growth environment and at scale. 

• No challenge is too big or small. You’re equally an executor and can go deep into the details but also drive big-picture strategy.

• Possess a strong understanding of consumer mindset, empathy, and dedication to great consumer experiences.

• Collaborate well across teams in a fast-paced, competitive environment.

• You have exceptional written skills and can keep large teams aligned and informed.

• You know the latest marketing tech developments, platform innovations, and industry trends.  

Benefits:

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

• Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.

• Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention.