Regional Strategic Messaging and Content Lead - RTP, NC

Now hiring! Regional Strategic Messaging and Content Lead - RTP, NC

We are looking for a Regional Strategic Messaging and Content Lead to join our Agricultural Solutions team in Research Triangle Park, NC.

 

Come create chemistry with us!

 

BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into  all business decisions. We help farmers deliver the best possible  outcomes, working to achieve the balance between economic, environmental, and social value creation for sustainable and efficient  agriculture.

 

The Regional Strategic Messaging and Content Lead will play a pivotal role in shaping and delivering the company's messaging on specialized topics such as sustainability, digitalization and innovation across various channels to reinforce its brand and position in the market. This role requires a seasoned professional with expertise in crafting clear, compelling content that aligns with our company objectives, enhances stakeholder engagement, and supports both internal and external communications initiatives.
 

 

As a Regional Strategic Messaging and Content Lead - RTP, NC, you create chemistry by...

•    Ability to craft engaging, clear, and concise content for a variety of formats and audiences.
•    Deep understanding of current trends in sustainability, innovation, and digitalization, and the ability to translate complex topics into accessible content.
•    Proven ability to manage multiple projects simultaneously, meet deadlines, and work under pressure.
•    Strong interpersonal skills to engage with senior executives, cross-functional teams, and external partners.
•    Expertise in using digital and social media platforms, content management systems, and analytics tools to drive content strategies and track performance.
•    Ability to think creatively and strategically, bringing fresh ideas for content campaigns that resonate with key audiences
•    Strong understanding of environmental, social, and governance (ESG) principles.
•    Experience in digital marketing, SEO, and content optimization is beneficial.
•    Proficiency in graphic design tools or familiarity with collaborating with designers for multimedia content is an advantage.
 

If you...

 

• Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing, or related field. A Master’s Degree or Certifications in Sustainability, Digital Transformation, or Innovation is a plus 
• Minimum of 8 years experience in strategic communications, content creation, or corporate messaging with a focus on sustainability, innovation, or digital transformation.

 

Create your own chemistry with you@BASF

 

At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call you@BASF. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.

Just some of the many benefits we offer include:

• Flexible work arrangements whenever possible
• Highly competitive retirement savings plan with company match and investment options
• Well-being programs that include comprehensive mental health support for you and your household family members
• Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
• Back-up child and elder care with discount programs for families of all ages and stages
• Mentoring and career development opportunities that allow you to share, learn, and thrive
• Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
• Employee crisis support for when the unexpected happens
• Access to our BASF wine cellar, employee discounts, and much more!

About us

 

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