Sr. Specialist, Marketing Automations

The Elevator Pitch

Are you passionate about creating meaningful, high‑impact digital experiences for prospects and customers? Evolv is seeking a Sr. Marketing Automations Specialist to own and grow our email marketing channel. In this role, you’ll help shape strategy, drive execution, and deliver an exceptional customer journey through personalization, automation, and data‑driven insights. Working cross‑functionally, you’ll strengthen Evolv’s demand generation engine and play a pivotal role in scaling our marketing programs.

Success in the Role: What are performance outcomes over the first 6-12 months you will work toward completing?

In the first 30 days, you will:

• Build relationships with marketing, sales, and operations partners.
• Gain an understanding of Evolv’s email program, audiences, performance benchmarks, and workflows.
• Audit existing email programs, automations, and database health.
• Familiarize yourself with HubSpot architecture, naming conventions, governance rules, and existing nurture campaigns.

Within 3 months, you will:

• Independently manage and deploy email campaigns including newsletters, promotions, nurtures, ABM programs, and event/announcement workflows.
• Optimize frequency, cadence, and audience segmentation to improve engagement and deliverability.
• Begin redesigning key nurture flows to improve conversion and personalization.
• Implement testing strategies (A/B experimentation, subject lines, content variations).

By the end of the first year, you will:

• Lead the roadmap for Evolv’s marketing automations program, enhancing value for prospects and customers.
• Establish a governance model ensuring compliance, data privacy adherence, and clean database management.
• Demonstrate strong cross-functional partnership with BDRs, customer marketing, and creative teams.
• Provide ongoing performance insights, thought leadership, and recommendations to elevate our email strategy.

The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis?

• Own and manage Evolv’s email marketing communications including newsletters, pre-and post-event/webinar emails, nurtures, ABM outreach, and adhoc campaigns.
• Ensure optimal deliverability and maintain sender reputation; conduct QA and monitor email accessibility and rendering.
• Enhance audience segmentation capabilities and monitor database hygiene to maximize performance.
• Design and execute Hubspot workflows/campaigns/forms/landing pages, including complex workflows using branching logic to deploy intent and signal-based nurture plays.
• Import and manage contact data from Excel spreadsheets, ensuring data accuracy through cleansing, normalization, and enforcement of required fields.
• Provide support for the marketing automation platform by responding to user inquiries, offering guidance, and resolving issues.
• Build multi-step lifecycle programs using dynamic segmentation and scoring focused on funnel progression and sales handoff (SQL).
• Develop ABM plays and activate audience segments through account selection and intent insights.
• Write and refine compelling email copy and partner with design on templates and visuals.
• Track and report on KPIs (open rates, CTRs, conversions, etc.), including pipeline contributions.
• Manage automations for Evolv’s website chatbot feature.
• Manage survey requests, setups, and deployments in Hubspot.
• Support Customer Marketing in retention, engagement, and lifecycle email needs.
• Conduct ongoing A/B tests and deliver insights for continuous improvement.

Required Qualifications:

• Bachelor’s degree with 8+ years of experience in digital marketing.
• Extensive experience with HubSpot or a similar marketing automation platform.
• Operational knowledge of data privacy laws and consents/preference management.
• Excellent communication, writing, and editing skills.
• Highly organized, detail-oriented, self-sufficient, and collaborative.
• Experience using Microsoft Office tools.

Preferred Qualifications

• Experience using Salesforce, 6sense, ZoomInfo, and other tech stack platform integrations.
• Hands-on deliverability management (IP/domain warmup, list hygiene) and email authentication practices.
• Front-end development skills (HTML/CSS/JS) for email and landing pages.

What is the leadership like for this role? What is the structure and culture of the team?

You will join Evolv’s Marketing organization, as part of the Demand Generation team, an