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Senior Global Product Manager - Capital Equipment
CPMUnited Statesfull_timeVerifiedPosted 30 Jan 2026
About the role
Senior Global Product Manager – Capital Equipment – IS Division
Waterloo, IA or Hybrid / Remote US
Reports to Vice President of Global Engineering
This role sits within a large, complex industrial organization with a global footprint, multi-site manufacturing, and long product lifecycles. Products are high value, engineered capital equipment sold through direct sales channels to industrial customers.
Role Summary
The Senior Product Manager is the commercial and strategic owner of a portfolio of capital equipment products, responsible for driving profitable growth through deep customer understanding, strong technical insight, and disciplined product lifecycle management.
This role is highly market-facing and requires frequent engagement with customers, sales teams, and engineering teams. The successful candidate will combine hands-on technical credibility with strategic product leadership, ensuring products clearly articulate customer value, differentiate in the market, and deliver financial performance.Key Responsibilities
Product Strategy & Portfolio Leadership
Waterloo, IA or Hybrid / Remote US
Reports to Vice President of Global Engineering
This role sits within a large, complex industrial organization with a global footprint, multi-site manufacturing, and long product lifecycles. Products are high value, engineered capital equipment sold through direct sales channels to industrial customers.
Role Summary
The Senior Product Manager is the commercial and strategic owner of a portfolio of capital equipment products, responsible for driving profitable growth through deep customer understanding, strong technical insight, and disciplined product lifecycle management.
This role is highly market-facing and requires frequent engagement with customers, sales teams, and engineering teams. The successful candidate will combine hands-on technical credibility with strategic product leadership, ensuring products clearly articulate customer value, differentiate in the market, and deliver financial performance.Key Responsibilities
Product Strategy & Portfolio Leadership
- Own the long-term product strategy and roadmap for assigned capital equipment platforms
- Identify market trends, customer pain points, and unmet needs through direct customer engagement and market research
- Define product positioning, segmentation, and value propositions aligned to customer workflows and outcomes
- Drive portfolio rationalization, platform strategies, and investment prioritization
- Act as the voice of the customer, spending significant time with end users, EPCs, and channel partners
- Lead customer discovery efforts including site visits, operational reviews, equipment start-ups and customer assessments
- Support strategic sales opportunities by articulating product value, application fit, and ROI
- Identify strategic market segments and assist in project prioritization to align with customer needs and maximize financial results
- Understand industry trends, regulations and new technologies that help to shape customer needs
- Develop a strong understanding of the competitive landscape including organizational strengths and product positioning
- Translate customer needs and application requirements into clear product requirements and business cases
- Partner closely with engineering to guide architecture / design decisions, feature trade-offs, and system performance targets
- Ensure product designs deliver measurable customer value (uptime, throughput, safety, efficiency, TCO, etc.)
- Actively participate in design reviews, validation testing, and field trials
- Participate in new product introductions (NPI) by supporting APQP launch process
- Coordinate launch readiness across sales, marketing and technical services
- Manage lifecycle activities including upgrades, cost reduction initiatives, and end-of-life planning
- Drive post-launch performance reviews and continuous improvement
- Participate in the analysis and management of product-level financial performance including pricing strategy, margin / cost targets, and growth plans
- Support forecasting, demand planning, and capital investment decisions
- Monitor product KPIs and recommend corrective actions to improve revenue, margin, and market
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