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VI
Program Senior Marketing Manager
VisaFrancefull_timeVerifiedPosted 5 Aug 2024
About the role
<h3>Company Description</h3><p>Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.</p><p>Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.</p><h3>Job Description</h3><p>The Role</p><p>Visa is seeking a Program Senior Marketing Manager to lead Premium Marketing Operations. As a member of the France Belgium & Luxemburg (FBL) cluster, this strategic role is based in our Parisian office. You will report directly to the Head of Brand & Product Marketing within the FBL Marketing organization. You will lead the Marketing Strategy and execution of the Marketing program supporting the Business & Brand objectives. Your strategic role will require a perfect understanding of Business & Client objectives to define the best way to support those. You will collaborate directly with Digital & Media experts, with Product team, with Insights & Analytics teams to name a few, to bring the best Marketing contribution to life. As an expert in Marketing and integrated campaign management, you will have to innovate to contribute actively to the KPI. Visa is investing strongly into strategic partnerships that you will develop to contribute to the program and that you will enrich by developing new local to global opportunities.</p><p> </p><p>What’s it all about:</p><p>The Premium Program Senio Marketing Manager FBL will:</p><ul><li><p>Lead the deployment of the Premium Marketing operations.</p></li><li><p>Collaborate with different experts and teams to optimize the performance and execution of the plans.</p></li><li><p>Own the strategic integration of our sponsorship properties (ie FIFA, IOC, F1, UEFA Women’s Football) and continue to develop new local partnerships that would matters to support Premium priorities.</p></li><li><p>Animate the Marketing Strategy amongst the Premium program members from operational teams to C-Level</p></li><li><p>Lead the content strategy consistently to Visa Global position and in alignment with the program strategy</p></li><li><p>Communicate regular performance reports and optimization recommendations that will help to improve Business & Brand performances at the service of our Premium Products</p></li><li><p>Ensure measurement and analysis setting the best framework</p></li></ul><p> </p><p>This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.</p><h3>Qualifications</h3><p>What we’re after:<br/>
<br/>
Results-oriented marketer with Senior experience with world-class brands.<br/>
Ability to transfer strategic vision into actionable actions and briefs.<br/>
Integrated campaign experience from brief to delivery and analysis.<br/>
Measurement, analytics and reporting skills.<br/>
Track record of creation of bold and innovative initiatives that support concrete objectives<br/>
Payment and technological market knowledge is a plus<br/>
Sport, Esport & Partnership experience is a plus<br/>
Self-motivator and strong collaborator with a pioneering spirit<br/>
Ability to work and present at C-Level with excellent written and verbal communications abilities<br/>
Rigorous thinker, problem solver utilizing data and insights to support your point.<br/>
Agile worker in a matrixial environment that can navigate easily from internal to external stakeholders, dealing with sensitivities and priorities.<br/>
Experience managing relationships with agencies, partners, suppliers, and other vendors, including driving creative teams to go above and beyond.<br/>
English proficiency essential<br/>
Educated to degree level or equivalent professional experience.</p><h3>Additional Information</h3><p>Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.</p>
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