Dickies: Marketing Manager, Global GTM

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.

Marketing Manager, Global GTM

What will you do?

A day in the life of a Marketing Manager of Global GTM at Dickies looks a little like this.

As the Global Go to Market Manager at Dickies, you will be responsible for overseeing and executing our global go to market process. Key responsibilities include supporting the development of seasonal marketing campaigns and product launches, attending and presenting as needed during GTM milestones, driving alignment between product and marketing, working collaboratively with regional marketing and commercial teams throughout the planning process, and driving consistency in brand representation in markets that meet global objectives. This position works closely with and reports to the Global Director of Brand Marketing

Let’s break down that day-in-the-life a bit more.

• Leads system input of seasonal line plan with a focus on accuracy and timing.  Supporting the global Workwear merchandising team. 
• Work Cross- Functionally  
  • Gather consumer and market insights that can inform marketing briefs by working across strategy and product to develop consumer testing at early-stage development.  
  • Work with marketing ops to inform creative delivery timing as it relates to sample delivery and content needs for each stage of the GTM process. 
  • Lead the briefing process for seasonal ideation and content creation in partnership with the global team, with input from the regional teams. 
• Build Global Alignment 
  • Meet regularly with each region to stay informed of regional trends, needs, and strategies. 
  • Ensure regional collaboration and feedback into global process at correct touchpoints. Align regional strategies with global objectives and timelines.  
  • Balances global brand alignment with regional adaptations, impacting brand perception and customer engagement. 
• Execute with Excellence  
  • Manage all GTM deadlines for global marketing. 
  • Develop seasonal collateral including sell in tools, global toolkits, and campaign recaps.  
  • Manage the campaign launch process across all channels and regions. 
  • Evaluate outcomes based on customer acquisition and revenue goals for each launch.  
  • Partner with the regional teams to evaluate regional GTM process and identify areas for continuous improvement.  

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Strong analytical and strategic thinking skills to develop effective GTM strategies  
• Excellent communication and presentation skills to convey complex information to various stakeholders. 
• Experience working within a global brand, understanding the regional nuances and needs. 
• Proven ability to collaborate and build relationships across different teams (marketing, sales, product). 
• Detail oriented with the ability to manage multiple seasons and timelines consecutively.  
• Project management skills to execute launch plans and manage timelines. 

There are also a few skills that are not required but preferred. 

• Apparel and workwear specific industry experience
• Specific GTM process and seasonal tools used at Dickies

What do we offer you?

At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefi