Regional Director of Sales

Company Highlights:

The Bright Hotel is reimagining hotel operations by leveraging a tech-forward approach to the guest experience. Our goal is to personalize the stay for each guest driving stellar satisfaction rates. We are currently building out a portfolio of hotels focused on health and wellness called Vitality Hotels. 

Perks:

• 100% company-paid premium for employee-only coverage on select Medical, Dental, and Vision Insurance plans
• 401K program with up to a 4% match and full vesting from day one
• Generous Paid Time Off – 2 weeks annually to recharge and relax
• Flexible Spending Account (FSA) & Health Savings Account (HSA) options for added financial flexibility
• Voluntary Life Insurance to provide additional coverage for you and your loved ones

Purpose of the Role:

The Bright Hotel is seeking an experienced Regional Director of Sales to oversee sales strategies and revenue generation across multiple properties. This leadership role is responsible for driving top-line revenue, leading high-performing sales teams, and executing strategic initiatives to maximize market share and profitability. 

Responsibilities:

Sales Leadership & Team Development 

• Recruit, train, mentor, and manage sales associates across multiple properties, ensuring alignment with brand standards and company values. 

• Provide ongoing coaching, performance evaluations, and professional development opportunities for sales teams. 

• Lead, direct, and motivate local sales teams to drive business and maximize revenue potential. 

Revenue & Business Development 

• Develop and implement revenue strategies to optimize sales across all assigned properties. 

• Collaborate with property-level sales and revenue teams to review short- and long-term revenue forecasts, identifying areas of opportunity and strategic improvements. 

• Assist hotels in meeting and exceeding assigned revenue goals, including Rooms, F&B, Meeting Room Rental, and RevPAR Index. 

• Identify revenue growth opportunities and implement strategies to improve profitability. 

Sales Strategy & Market Analysis 

• Lead the creation of market-specific sales action plans and strategic initiatives. 

• Build and maintain strong relationships with key clients, corporate accounts, and industry partners. 

• Engage with local convention and tourism bureaus, business networks, and hotel partners to qualify opportunities and drive sales growth. 

• Monitor and evaluate market trends, competitor performance, and customer insights to drive business expansion. 

Marketing & Promotions 

• Oversee marketing efforts, including digital campaigns, SEO strategies, and email marketing, to drive direct bookings and revenue. 

• Develop and execute property-wide sales promotions, special offers, and loyalty initiatives to attract new business and retain clients. 

• Direct marketing communications efforts with an emphasis on leisure packaging, online engagement, and promotional campaigns. 

• Performance Management & Reporting 

• Oversee property sales production, ensuring alignment with company goals and revenue objectives. 

• Prepare and manage annual sales and marketing plans and budgets, ensuring cost-effective spending and strong return on investment (ROI). 

• Ensure the proper execution and implementation of company sales tools, CRM systems, and reporting processes.