Senior Product Marketing Manager, Financial Services Industry

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As a Senior Product Marketing Manager on the Solutions & International Marketing team, you will own the narrative around Docusign's solutions for the Financial Services industry - crafting and sharing Docusign's story in the most engaging, persuasive way possible. Your expertise marketing solutions to those in the Financial Services industry will shine as you collaborate across Sales, Growth Marketing, and Product teams to drive an integrated GTM strategy and differentiated narrative for buyers and influencers. You will serve as the SME on the challenges, value drivers, and buying journey for the banking, wealth management, and insurance verticals - responsible for crafting high-impact messaging, positioning, and content, identifying priority use cases where we have a right to win, defining cross-functional go-to-market sales plays, enabling our field teams with vital content and tools, and building customer-facing assets that contribute to a strong pipeline for our solutions. As a trusted advisor, you'll provide our field teams with the insights and resources needed to close deals and expand within existing accounts. If you're a customer-focused product marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact in Docusign's growth trajectory.

 

This position is an individual contributor role reporting to the Sr. Director, Solution & International Marketing.

 

Responsibility

• Lead the creation of differentiated positioning, high-impact messaging, and customer-facing content that establishes the Docusign IAM platform as the premier solution for the Financial Services industry across the entire agreement lifecycle

• Partner with Sales Operations, Growth Marketing, and Sales Enablement to design and execute Financial Services sales plays, playbooks, training, and tools that accelerate pipeline and deal velocity

• Serve as the primary SME on Financial Services buyer personas, uncovering deep customer insights and market trends to optimize the sales cycle and identify high-priority use cases where Docusign has a right to win

• Support strategic customer and internal events (e.g., customer and partner conferences, sales meetings, executive briefings) by developing Financial Services narratives, presentations, and speaker materials that reinforce Docusign's differentiated value

• Equip Partner Marketing with compelling industry messaging and positioning to fuel joint go-to-market campaigns and co-marketing strategies across the Financial Services ecosystem

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of product marketing experience in the B2B SaaS space, preferably with a focus on tailoring your product marketing craft to the Financial Services industry

• Bachelor's degree or equivalent practical experience

Preferred

• MBA from top tier school or work equivalent

• 4+ years of engagement targeting Financial Services professionals

• Self-starter who can accomplish projects with minimal need for supervision

• Highly collaborative, enthusiastic, open, proactive, and results-driven

• Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations

• Excellent verbal and written communication skills

• Proven track record of working with multiple cross-functional teams

• Proven ability to unders