Director of Social Media

Company Description

Her Campus Media is the #1 media portfolio for college students and Gen Z. We are a mission-driven media powerhouse focused on amplifying the voices of young women and unlocking opportunities for the next generation.

Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

Job Description

Her Campus Media is seeking a strategic, innovative, growth-minded, Gen Z-obsessed Director of Social to oversee social strategy, operations, and growth on Her Campus Media social platforms (IG, TikTok, YouTube, Pinterest, emerging platforms) including Her Campus, Spoon University, and College Fashionista. This role reports directly to the SVP, Content and is responsible for managing the social team and working with them to set and implement vision, strategy, and best practices to drive growth, engagement, and brand perception across all social platforms for all brands. This is a fast-paced role that requires someone entrepreneurial and scrappy who is comfortable managing a lot of moving parts, thinking big-picture as well as digging into the day-to-day, trying new innovative tactics, analyzing data to make optimizations in real-time, and working in a collaborative environment with other departments. The ideal candidate is someone who is a TikTok, Instagram, and YouTube expert and has their finger on the pulse of Gen Z, is passionate about leading a team of social editors, and is excited to step into a cross-brand role overseeing all of social for our portfolio of leading Gen Z brands.

Responsibilities and Duties:

• Oversee social across all platforms for Her Campus, College Fashionista, and Spoon University, managing the social team for each brand

• In collaboration with social leads, set social vision, strategy, processes, and best practices and work with team to execute on it

• Drive significant growth and engagement across platforms, hitting goals and KPIs

• Spearhead strategy, development, budgeting, and recruitment for emerging platforms and brands

• Analyze social data, prepare reports and insights, and optimize strategy based on the results

• Collaborate with editors, branded content team, events team, integrated marketing team to support editorial and branded content, events, and initiatives on social

• Ownership of email strategy, execution, optimization, and marketing for HCM audience newsletters

• Prioritize diversity, equity, and inclusion through your work in order to serve our diverse audience and community

• Keep your finger on the pulse of social trends and happenings, Gen Z culture, new social platforms, and the competitive landscape

Qualifications

We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches and backgrounds. 

• Bachelor’s degree (or other college degree) preferred

• 7+ years experience working in social media, preferably at a Gen Z/women’s digital media brand

• 3+ years management experience

• Highly adept across TikTok, Instagram, YouTube, Pinterest and hungry to take on emerging platforms and formats

• Ability to spearhead and create new social franchises across HCM brands

• Prior experience starting and building a TikTok, Instagram, YouTube or other social accounts from scratch a plus

• Specific expertise in overseeing Pinterest and generating traffic from Pinterest a plus

• Demonstrated history of hitting and surpassing growth goals

• Comfort functioning in an entrepreneurial environment and creating new processes, programs, and initiatives from scratch 

• Big-picture, strategic thinker who can still operate with rigorous attention to detail

• Ability and interest in working collaboratively with other departments including community, events, branded content, integrated marketing, design, and more

• Excellent