Senior Programmatic Campaign Manager

Job Description:

Your team
The Global Addressable Media team is working across London and Amsterdam, delivering digital media services to connect brands with consumers via best-in-class digital ad experiences and drive sustainable growth. We believe in the core principle of Value for All, by leading the transformation of the digital advertising industry so it creates an honest, clear & meaningful value exchange for our people, clients, society, consumers and the media industry. Together with 100 like-minded colleagues we run digital campaigns for advertisers over 50+ markets around the 
world. We have over 30 different nationalities in our teams and work closely with teams of Google, Meta, Amazon and many others to learn and use the most of those technologies. If you want to lead the transformation of the digital advertising industry with us, this role is just for you!
 

What are you going to do?
As a Senior Campaign Manager, you’ll play a crucial role in implementing Programmatic advertising strategies. You will be responsible for overseeing the planning, execution, and optimization of our programmatic advertising campaigns. You will work closely with client(s) and internal teams to ensure campaigns are strategically sound and 
meet performance goals. Your expertise in paid media technology and data analysis will be critical in driving efficient and effective advertising strategies.

We are looking for a curious person who is eager to learn fast, knows how to communicate, has an international background and feels comfortable working in a fast-paced international environment with all cultural challenges and opportunities this brings. For this role you need to have strong stakeholder management skills. 

What are you going to achieve?

The primary purpose of a Senior Programmatic Campaign Manager is to drive successful programmatic campaigns that meet the strategic objectives of the clients. This role is essential for maximizing the effectiveness of paid media advertising efforts, ensuring that campaigns are targeted, optimized, and aligned with broader marketing goals.

In summary, the purpose of a Senior Specialist is to strategically plan, execute, and optimize paid media media campaigns to drive engagement, conversions, and overall marketing success. This role is pivotal in leveraging paid media advertising to achieve measurable business outcomes and maintain a competitive advantage in the digital marketing landscape. This role has 8 focus areas:

Ad Tech Proficiency

• Mastery of programmatic technologies, including DSPs (Demand-Side Platforms), DMPs (Data Management Platforms), and Ad Servers.

• Ability to navigate and utilize platforms such as Google Marketing Suite to manage programmatic campaigns or other similar tools.

Analysis and Reporting

• Performance Analysis: Analyse campaign performance data to derive insights and make informed recommendations.

• Reporting: Create detailed reports for clients and internal stakeholders, highlighting key performance metrics and insights.

• A/B Testing: Conduct A/B tests to evaluate the effectiveness of different creatives, landing pages, and targeting strategies.

Campaign Management

• Strategy Development: Develop and implement programmatic campaign strategies that align with client goals and objectives.

• Campaign Setup: Oversee the setup of programmatic campaigns, including audience targeting, bidding strategies, and ad placements.

• Optimization: Continuously optimize campaigns for performance, including adjusting bids, creatives, and targeting based on performance data.

• Budget Management: Manage campaign budgets to ensure efficient spend and ROI, making adjustments as necessary.

Client Serving and Stakeholder Collaboration

• Client Interaction: strategy deployment presentations, handle scalations, performance reviews, etc.

• Cross-Functional Collaboration: Work closely with creative, analytics, and stakeholders/markets to ensure integrated campaign execution.

Excellent Communication Skills

• Strong written and verbal communication skills to effectively interact with clients, stakeholders, and internal teams.

• Ability to create detailed performance reports and present findings and recommendations clearly."

• "Industry Knowledge

• Stay Updated: Keep abreast of industry trends, new technologies, and best practices in programmatic advertising.

• Training and Development: Participate in ongoing training and professional development to continuously improve skills and knowledge.

Key Performance Indicators (KPIs)

• Campaign ROI

• Brand metrics

• CPM/CPC/CPA

• Click-Through Rate (CTR)

• Conversion Rate