Job Description Summary:

The E-Commerce Lead is responsible for end-to-end management and optimization of the brand’s official website and online sales operations. This includes ownership of product presentation, site performance, digital merchandising, and customer-facing e-commerce functions. The role ensures a seamless online shopping experience that drives conversion, supports brand positioning, and maximizes online revenue. Also we are expecting a highly creative and execution-driven Content Creator to lead short-form video production across TikTok and Instagram, while actively engaging with our community and shaping early-stage customer experience.
This role is not just about operation and content creating — it sits at the intersection of content, community, and conversion, turning attention into engagement and ultimately into purchase intent.

Job Description:

Key Responsibilities

• Own day-to-day operations of the brand website, including product listings, content, pricing, and inventory alignment

• Ensure accurate and timely product information through close partnership with Product Development and internal teams

• Lead PDP execution, driving content quality and ongoing conversion optimization

• Drive SEO strategy to increase organic visibility and traffic

• Own and optimize the Shopify platform, including backend management, integrations, and site performance

• Oversee customer inquiries to ensure a responsive, brand-aligned experience

• Manage membership and CRM operations, including user accounts and loyalty programs

• Execute online-exclusive launches and digital campaigns

• Analyze site performance and implement actions to improve conversion, sales, and user experience

• Partner with Brand Experience Marketing on promotions and launches; collaborate cross-functionally to ensure seamless execution

• Plan, create, and publish daily short-form content (TikTok, Reels)

• Develop UGC-style content, product demos, and trend-based videos

• Identify and execute viral content formats relevant to beauty audiences

• Manage creator collaborations and UGC sourcing

• Engage with comments, DMs, and community conversations (CX touchpoint)

• Translate customer feedback into content ideas and product insights

• Support in-person events, activations, and content capture

• Collaborate with Growth team to align content with conversion strategy

Required Qualifications

• Proven experience in e-commerce operations or digital retail management

• Hands-on experience with Shopify, including site management, product setup, and app ecosystem

• Strong understanding of website CMS, product merchandising, and online retail workflows

• Knowledge of SEO best practices and performance optimization

• Experience managing PDP content and driving conversion optimization strategies

• Familiarity with CRM, membership systems, and customer service operations

• Strong organizational and communication skills

• Ability to work in a fast-paced, cross-functional environment

• 2–5 years experience in TikTok / social content creation (beauty preferred)

• Strong understanding of TikTok algorithm, trends, and content formats

• Ability to shoot, edit, and publish high-quality videos independently

• Deep understanding of Gen Z / beauty consumer behavior

Benefits

• Premium Medical Insurance Coverage

• 401(k) Savings Plan

• Paid Time Off (PTO) based on seniority

• Paid Holidays

Additional Workplace Offerings (subject to change or eligibility.)

• Annual Bonus Plan

• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room

• Summer Fridays

• Complimentary Gourmet Breakfast, Lunch, and Dinner

• Relocation Support for New Hires

• Work Anniversary Recognitions

• Congratulatory & Condolence Gifts

• Employee Referral Bonus Program

• License/Certification Reimbursements

• Corporate Employee Discounts

• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card

• Commuter Support (Shuttle Bus Program and EZPass Support)

• Ve