Manager II, Marketing Research – AbbVie Neuroscience & Eye Care (Migraine)
AbbVieAbout the role
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Key Responsibilities
- Design, implement, manage, analyze, & effectively communicate marketing research initiatives on pipeline & inline assets on behalf of the Migraine team.
- Derive high-impact learnings from qualitative & quantitative primary research, coupled with secondary data finds & partner across Brand partners & external agencies to inform strategic & tactical decision-making.
- Influence decisions based upon careful & strategic thinking & in-depth understanding of the business is critical to success.
- Monitor & manage research programs within budget & identify opportunities for cost savings where appropriate.
Qualifications
Education & Experience
Most possess a BA or BS degree in Marketing or Marketing Research or Lifesciences related degree required with 7 years of marketing research &/or analytics work experience in the pharmaceutical, biotech, or healthcare industry. Of the required work experience, must have 7 years: (i) acting as a market research lead & intelligence partner supporting marketing teams, focused on providing strategic insights, forming a trusted relationship, & staying abreast of commercial issues & trends; (ii) maintaining organizational knowledge of the market, competitive trends, & industry developments related to therapeutic categories, synthesizing knowledge & communicating this knowledge to internal stakeholders; (iii) managing & collaborating with research suppliers; (iv) performing syntheses of learnings of primary & secondary data to develop actionable insights & strategic recommendations for the business; & (v) working with a matrixed team involved in pharmaceutical
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