Group Product Director, HCP Mood

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

Johnson and Johnson Innovative Medicine is recruiting for a Group Product Director, HCP Mood - Neuroscience based in Titusville, NJ.

 About Innovative Medicine
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

About Neuroscience
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Group Product Director is a critical position within the Janssen Neuroscience Marketing team and will be responsible for the overarching HCP Mood strategies. The GPD will be directly responsible for all aspects of driving patient demand including brand education to patients/caregivers, DTC media plans, caregiver specific strategies, and relevant unbranded assets.  The position works closely with HCP & Market Access Marketing teams, Communications, Franchise Marketing, Advocacy, Market Research, PECS and Agency Partners.  The scope of the role requires strong teamwork, collaboration, and alignment of strategies across multiple stakeholders to understand business impact and deliver on business objectives.

Responsibilities / Areas of Focus:
- Oversee a marketing team in the development and implementation of direct to patient strategies and tactics focused on increasing awareness and activating consumers and caregivers to talk to their HCP. 
- Lead development of integrated and multi-channel DTC campaign
- Manage agency of record and other specialty agencies to implement tactics & training
- Partner with Advocacy team to implement advocacy strategy and maximize sponsorships and partnerships
- Partner with PR/Communications team on external communications initiatives and signature campaigns
- Lead media and digital strategy and asset creation for patient/caregiver audience
- Lead patient and caregiver advocate recruiting and peer to peer testimonial assets
- Manage Consumer budget, including all aspects of agency and media spend
- Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of 3 direct reports.
This is not an extensive, comprehensive listing of job functions. May perform other duties as assigned.

#Neuroscience #Janssenbreakthrough #mycompany

Qualifications
- BA/BS required; MBA preferred.
- Minimum 10 years business experience is required (e.g. Sales, Mar