Senior Content Specialist

Senior Content Specialist

Description -

Job Summary
This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions. Partnering closely with the Sales & Content Enablement Strategist and junior Content Developer, this individual will deliver high-quality, persona-driven content that that drives engagement and pipeline growth. 
 

Key Responsibilities 

ABM Content Development & Execution 

In house content development:  

• Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content 

• Work closely with the junior content developer to execute the creation of the content (i.e. Folloze boards, social assets, etc) 

Agency content development: 

• Bring the deep understanding of HP’s technical solution portfolio to efficiently & effectively project manage our 3rd party agencies

• Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects. 

• Ensure campaign assets are delivered on time and aligned with activation timelines. 

• Maintain content consistency and quality across all channels. 

 

Agency & Project Management 

• Project manage agency-led content initiatives using Workfront or similar tools. 

• Develop creative briefs and provide clear direction to internal and external partners. 

• Review, edit, and approve content developed by agencies and internal contributors. 

• Ensure agency outputs meet brand, messaging, and ABM personalization standards. 

Content Governance & Operations 

• Maintain and organize the team’s asset repository. 

• Ensure content is version-controlled and accessible for reuse across campaigns. 

• Identify opportunities to streamline content workflows and improve operational efficiency. 

 

Cross-Functional Collaboration 

• Partner closely with: 

• Sales & Content Enablement Strategist  

• Junior Content Specialist 

• NA marketing team members 

• WW Marketing 

• Product marketing and subject matter experts 

• External agencies 

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Preferred Certifications
NA

Knowledge & Skills
• Analytics

• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strat