Branding Senior Manager

Company Overview

At TenCate Protective Fabrics, we produce flame-resistant (FR) fabrics, a specialty textile from which garment manufacturers create life-saving FR personal protective equipment (PPE). A global leader in FR textile innovation, we engineer our fabric solutions from the ground up – from fiber blending to yarn formation, to weaving, to dyeing and finishing.  We have a global presence and are committed to providing our customers with innovative, high-quality products and exceptional service.

Summary/Objective

We are seeking a creative storyteller to join our award-winning marketing team. As a member of our team, you will play a pivotal role in building and promoting the reputation of our brand globally. This hands on Senior Manager level position requires strong organizational skills and a willingness to learn and grow in a fast-paced environment.

Essential Functions

• Lead the development and execution of the global brand marketing strategy aligned with corporate objectives and growth targets in a pragmatic way.
• Direct the creation and implementation of integrated marketing communication campaigns across digital, traditional, and experiential channels.
• Mentor and inspire a high-performing marketing team that embraces creativity, accountability, and collaboration.
• Strengthen and evolve the TenCate Protective Fabrics' brand identity and messaging to ensure relevance and differentiation in key global markets.
• Influence the global digital presence, including corporate internal and external websites, social media platforms, content strategy, and SEO optimization.
• Partner with Leadership, Product Management and Sales teams to support new product launches and strategic marketing initiatives.
• Drive strategic event marketing efforts, including global trade shows, customer seminars, and corporate events.
• Manage public relations, media strategy, executive communications, and reputation management.
• Responsible for the global content development efforts including thought leadership, storytelling, video, blog, and social media content.
• Analyze marketing performance and brand health metrics to drive continuous improvement and data-informed decision-making.
• Manage agency and vendor relationships to scale marketing initiatives efficiently and effectively.
• Develop internal communication strategies that align employees around company priorities, culture, and brand values.
• Champion our brand standard, ensuring all internal and external communications align with brand guidelines and TenCate’s Purpose and Credo values.

Competencies

• Two-way communication
• Reliability
• Understanding
• Self-motivation
• Teamwork

Supervisory Responsibility

Responsible for the global team of nine MarCom professionals. 

Work Environment

This job operates in a professional environment. This role routinely uses standard office equipment such as computers, phones, and copiers.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk, sit, walk, stand, and listen. This is largely a sedentary role; however, an employee may be required to reach with hands and arms, climb or balance, kneel and occasionally lift up to 50 lbs.  Specific vision abilities required by this position include close vision, distance vision, and color vision.

Position Type and Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m.  This position will require some alternative hours and weekend work for meetings, events, and trade shows.

Travel
Up to 20%.

Required Education and Experience

Bachelor's degree or equivalent work experience.

Minimum of 7 years’ experience as a Leader.

Preferred Education and Experience

Degree in Marketing or Communications.

Previous experience in marketing, advertising, or creative role.

Marketing experience in a manufacturing or private equity environment preferred.

Advanced knowledge of Microsoft Office, HubSpot, GenAI and Digital Marketing.

AAP/EEO Statement

TenCate Protective Fabrics provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability,  genetic information,  service in the