Manager, Lifesciences Commercial Analytics - Onsite Durham NC
GenpactAbout the role
Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.
Inviting applications for the role of Manager, Lifesciences Commercial Analytics
We are looking for a manager who would be responsible for leading commercial analytics projects for a life sciences account. He will be responsible for working directly with clients and the offshore team delivering end-to-end commercial analytics projects.
Responsibilities
· Has worked extensively in the life sciences analytics space with hands on experience in LSH domain under consulting analytics
· Lead complex analytics and consulting projects related to sales and marketing for a large US based pharmaceutical manufacturer
· Liaison with client to understand complex business problem and define solution
· Good understanding of Pharma commercial data sets like DDD, NPA, NSP, APLD, Rx, Call activity etc.,
· Strong understanding of Salesforce hierarchy, alignment, and data specially IMS/ IQVIA datasets
· Wide knowledge on specialty pharmacy data, patient journey, custom patient, etc., to derive patient centric analytics
· Demonstrated experience with pharma commercial analytics processes like Reporting, Field force analytics - Call planning, territory alignment, goal setting, incentive compensation, Segmentation etc.,
· Evaluating pharma data assets from various data providers to ensure the quality, relevance, and suitability of the data for pharmaceutical research, development, and commercial purposes
· Demonstrated Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis, Omni channel etc.
· Assess the effectiveness of marketing campaigns, identify target audiences, optimize messaging and channels, and make data-driven marketing decisions
· Proficient in managed care data such as claims, provider, formulary, utilization and quality/performance data
· Build PoVs, help structure POCs, is client front-ending, is a story-boarder, can respond to RFP/RFIs
· Conducting exploratory data analysis and data mining to identify patterns, trends, and insights.
· Collaborating with cross-functional teams, such as research and development, marketing, and regulatory affairs, to provide data-driven insights and recommendations.
· Adaptability to onshore-offshore working model for better collaboration, effective communication, Continuous improvement, and optimization
· Excellent written and oral communication skills and ability to express complex technical concepts effectively, both verbally and in writing.
· Ability to work in a team-based environment, as well as the ability to work independently. Ability to work effectively with people of many different disciplines with varying degrees of technical experi
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