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BE

Global Operating Model - Project Manager (F/H)

Bel
Francefull_timeVerifiedPosted 9 Apr 2024

About the role

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

 

LOCATION & REPORT

  • Based in Suresnes, France
  • Permanent job contract (CDI)
  • Reporting to Bel Global Operating Manager

 

 MAIN DUTIES

 

As part of the Global IMC team (Integrated Marketing and Communications) and under the supervision of the Global Operating Model Manager, the Global Operating Model – Project Manager supports the execution of the Global IMC operating model roadmap (internal/external capabilities and agencies, tools and ways of working) to pursue the IMC transformation initiatives (BeSocial, Retail Media, Marketing Sustainability strategies) across brands and countries.

 

They are expected to:

  • Orchestrate the operating model and implement processes that scale
  • Refine operational policies that align with the Global IMC strategy & roadmap
  • Drive operational excellence, identifying opportunities for improvement, by implementing solutions and clear process
  • Define business requirements & needs to be addressed
  • Identify optimization opportunities and jump in business operations to help resolve problems
  • Benchmark internal & external State of the Art solutions to pivot and modernize the IMC ways of working
  • Monitor KPI to track the transformation initiatives progress

 

DETAILED RESPONSIBILITIES

 

To do so, they will manage and improve the Operating Model of the Global IMC business unit:

 

External Resources

  • Manage global agencies (media: Publicis; creative strategy: Havas): guarantee the global MSA and local SOW and its application, supervise the annual bonus and assessments, follow up the invoicing and payment plan as well as the overall relationship
  • Deploy the in-housing strategy (current and future “BeStudios” capabilities) at both local and global levels: preliminary audit, scoping, fees negotiations, global MSA + local Terms of Service agreement and on-going supervision
  • Orchestrate secondary partner agencies, such as social media (Kindai, Heaven), activations (Rosbeef!) or content adaptation (Herculès)…
  • …As well as the tools: Brandwatch (social media monthly & yearly reports), Datorama, Mediatools (media performance reports), IAS (brand safety reports), Impact+, BBH, RCQ, AI (LLM and generative)
  • Support any RFP conducts

 

Internal Resources

  • Mobilize and collaborate with internal services (Global IMC, Global Brands, Global Brands GM, Countries DM, SI, IT, Legal, Procurement, Finance) and external partners to ensure the success of the IMC Operating Model
  • Support and guide brands and countries on the transformation process while ensuring the performance and adoption of the tools & partners
  • Ensure each country receive the good level of strategic support and the proper resources from the local subsidiaries of the agency ecosystem (Providence x Herculès, Publicis, Oliver…)
  • Manage transversality & coordinate inputs from stakeholders

 

Project Management

  • Contribute to build & perform training plan & materials
  • Appoint key users to test solutions & new process
  • Contribute to Internal & External communication of the implemented projects and process
  • Business feedback on each period of delivery on an iterative basis
  • Set up & animate project governance routines
  • Set up & monitor project realization KPIs

 

PROFILE

  • +3 years of experience in project management, preferably coming from a communication or media agency background (full time position after graduation)
  • International experience is an advantage

 

Project management & organization skills

  • Exceptional organizational abilities to manage multiple tasks, prioritize eff

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Company

Bel

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