VP of Marketing (remote, USA)

Who We Are

Join the dynamic team at Vacation®, the award-winning sunscreen company from Miami USA that’s on a mission to make sunscreen fun. Founded in summer 2021, Vacation® has swiftly gained acclaim among consumers, tastemakers, press, retailers, and dermatologists alike for the immersive brand world and "leisure-enhancing" products that transport you to paradise and back. Vacation’s steady growth is in large part thanks to the company’s focus on creativity and innovation, and the team’s shared mission to infuse a sense of fun into sunscreen aisles nationwide. You can discover Vacation's products at leading retailers including Ulta Beauty, Nordstrom, and Target, as well as www.vacation.inc.

Role Summary

The Vice President of Marketing at Vacation® is a hands-on leader responsible for bringing the marketing vision to life by ensuring the flawless day-to-day execution of all marketing functions. This role is not focused on strategy– it’s about running the department efficiently, and with a deep commitment to excellence across every detail. Reporting directly to the Co-Founder/CMO, this person will operationalize the marketing vision, freeing up the Co-Founder to focus on the strategic and creative vision for the brand. The VP of Marketing oversees a multidisciplinary team spanning product marketing, brand management, PR, influencer, community management, events, partnerships, and marketing operations– rolling up their sleeves to lead, manage, and execute as needed. The ideal candidate is a proactive builder and executor, someone who thrives in a fast-paced, high-growth environment and is excited to drive results through both people and process. They will set a high bar for creative execution, accountability, and operational efficiency, while cultivating a team culture that reflects Vacation’s distinctive, eccentric brand identity. This role requires exceptional organizational leadership, an instinct for creative excellence, and the ability to turn strategy into action; ensuring every facet of the marketing department is delivering on time, on brand, and with measurable impact. This is a fully remote role in the United States. 

Your role will focus on the following core areas:

Product Marketing

• Guide the new product ideation process in partnership with the VP of Product Development and the Director of Product Marketing, overseeing research, concepting, positioning, and portfolio fit to validate and bring new products to market.
• Lead and develop product marketing communications, working with internal teams to set, launch and maintain the strategic narrative for each product ensuring consistent messaging across all channels (website, retailer sites, training guides, POS, etc.).
• Oversee the creation of guides, resources, and processes that enable the team to craft product marketing copy and ensure its consistent, correct usage across all channels.

Brand Marketing 

• Partner with the Co-Founder/CMO in developing each year’s marketing objectives and communications framework; ensuring the entire company is clear on the strategy and timeline for each year.
• Partner with our PR agency to lead and execute Vacation’s PR strategy.
• Define and guide the influencer marketing and community management strategy; managing internal and external teams to execute.
• Lead the development and execution of Vacation’s partnerships and events strategy; managing internal and external teams to implement. 
• Oversee the Marketing Ops team responsible for producing all marketing materials and events ensuring projects are delivered on time, on budget, and in coordination with inter-departmental teams.

Strategic Leadership & Team Management

• Manage the marketing department; stewarding execution through your direct reports and agencies.
• Lead, hire, and develop top marketing talent, fostering a culture of creativity, strategic thinking, collaboration and efficiency.
• Participate in executive-level planning and decision-making for the company as a whole, as well as in the optimization of interdepartmental processes.
• Lead marketing presentations to various internal and external stakeholders. 
• Own the Marketing P&L, setting and managing the marketing department budget with the Director of Marketing Operations.
• Develop, implement and continuously optimize department processes to effectively deliver on marketing tasks and objectives.

What Excites Us about You

• You have robust “hands-on” experience in the areas listed above.
• You have worked in a fast-paced, growing startup environment before– where you’ve been both “