Global Citrus Marketing Director/Sr Manager

Global Citrus Marketing Director/Sr Manager

Plainsboro

Hybrid /2 to 3 days Onsite

 

As a key member of the Global Citrus team, you will lead the development and implementation of strategies to position Citrus flavors effectively in the market, create a unique selling proposition for Citrus flavor portfolio/launch, and create marketing content to position our existing solutions and innovation. You will safeguard and enhance the dsm-firmenich, TTH, and Citrus brand through consistent and impactful brand marketing. This is an exciting opportunity to shape a successful career in a dynamic industry with a global leader.

 

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated

 

Your key responsibilities

• Develop and implement strategies to position Citrus flavors effectively in the market
• Be a brand ambassador for all the tonalities of the Naturals & Portfolio platform to position our solutions through consistent and impactful marketing.
• Collaborate with Citrus Flavorist, affiliates, and internal teams to promote existing and create new solutions based on market insights, and supporting Citrus Innovation program.
• Ideate, create and develop marketing content to position our existing solutions and innovations, leveraging Global marketing digital tools and developing new ones as needed, while safeguarding and enhancing the dsm-firmenich, TTH, and Citrus brand.
• Work closely with global and regional sales force and segment BU to ensure that marketing efforts support sales objectives & deployment of Citrus innovation.
• Develop and manage the budget for flavor marketing activities, including conferences and internal trainings.
• Conduct market research & competitive intelligence to understand ecosystem and consumer preferences, trends, and demands related to Citrus flavors.

 

We bring

• A rich history and a promising future of bold scientific innovation and passionate creation with our customers;
• A space to grow by encouraging and supporting curiosity and an open mindset;
• A culture that prioritizes safety and well-being, both physically and mentally;
• The opportunity to work for a company where sustainability is much more than a claim and is core to our strategy and purpose;
• An eagerness to be one team and learn from each other to bring progress to life and create a better future
• We offer competitive pay, career growth opportunities, and outstanding benefit programs

 

You bring 

• Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree preferred.
• Minimum of 7 to 10 years of experience in brand marketing, product marketing, or related field.
• Excellent communication, interpersonal, and project management skills.
• Experience in market research, consumer insights, and competitive analysis.
• Knowledge of the food and beverage industry.
• Proficiency in PowerPoint and Microsoft office and digitally savvy

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