Senior Director of Growth Marketing

About us

At Siena we are revolutionizing the customer service industry with the world's first autonomous AI customer service agents. We are a remote-first startup that's passionate about enabling machines to engage in delightful and empathic conversations. Siena is the first of its kind, designed to work out-of-the-box to interact with customers across all channels from a single platform.

If you're excited about AI and the intersection of human-to-machine communications, and want to be part of a team who is driving innovation and making a real impact, then come join us in pushing the boundaries of AI and CX.

Some of our values

• Customer First: It's not just about solving issues or closing deals. We're in the business of understanding our customers so well that we can anticipate their needs and blow their minds.

• Straight Talk: Communication isn't just a checkbox for us—it's our operating system. We say what we mean, mean what we say, and have no hidden agendas or sugar-coating..

• Question & Disrupt: We do things that have never been done before—not for the sake of being different but for being radically better.

• Act with Agency: We don't wait for permission or perfect conditions. We evaluate the situation, make our best call, and go for it.

• Raise the Bar: We're not just meeting standards, we're aiming for setting them.

• Fast & Fearless: We move quickly but thoughtfully, and view mistakes and failures as stepping stones, not setbacks.

• Driven by Curiosity, Fueled by Growth: We ask the questions no one else is asking, dive deep, and come out the other side better for it.

• Synergy Over Solo: We value collaboration over individual achievement. When we work together, we're unstoppable. We're not just co-workers; we're co-creators.

About the role:

As the Senior Director of Growth Marketing at Siena, you will develop, optimize, and execute strategies for Siena's externally facing demand generation channels. You will collaborate with the marketing and sales teams to own a pipeline target and implement tactics that resonate with our ideal customer profile. You will drive our demand generation engine, nurture our community, manage strategic partnerships, and enhance our social media presence. By building and optimizing our campaign strategy, you will play a key role in making growth a core competency at Siena. Additionally, you will work closely with our CMO to boost our brand marketing efforts and strengthen our market position and engagement.

Get Ready To:

• Build and execute GTM strategies to drive a robust pipeline of high-intent leads and customers through multiple channels

• Own the creation, execution, and analysis of Siena’s growth initiatives

• Develop and manage Siena's brand marketing efforts to enhance brand awareness and positioning

• Nurture and grow Siena’s community by creating and implementing strategies to engage with our audience

• Develop a scalable, strategic social media presence with engaging content that builds our brand

• Collaborate closely with product in bringing new products to market and strategic GTM initiatives

• Build competitive playbooks that position Siena as the #1 leader in our category

• Manage agency partnerships, syndicate relationships, and related tech vendors to support our marketing initiatives

• Proactively partner with leaders in sales development, marketing, and success

• Build and lead an excellent team of GTM professionals

Join the Team if You:

• 5+ years of experience in technology marketing, preferably within a B2B SaaS context

• 3+ years of management experience with a track record of building and leading high-performing teams

• Demonstrate success in launching and managing marketing campaigns that drive pipeline and growth results

• Strongly familiar with Hubspot, Google Analytics, Social Media platforms or similar systems

• Can leverage data and analytics to drive marketing strategies and decisions

• Must-have eCommerce or martech exprience

Nice to Have:

• Experience with Conversational AI, or customer service platforms.

• Demonstrated ability in influencing product development and roadmap priorities based on community and the market's feedback and data, ensuring product aligns with customer needs.

• A background in project management, with strong analytical and problem-solving skil