Marketing Manager, Practice Management

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

Fullsteam is searching for an experienced Marketing Manager to lead marketing, with a focus on demand generation, for multiple business units selling vertical B2B SaaS solutions to small, mid-market and enterprise Medical Practice customers. 

Working closely with Head of Marketing, Sales Teams, Product Organizations and others throughout Fullsteam, the Marketing Manager will build out a world-class demand generation function to support revenue goals. They will also contribute to building and executing a successful, mid/long-term growth strategies.  

This role will report to the Head of Marketing and work in close collaboration with the business unit’s functional leaders. 

Primary Responsibilities: 

• Manage and maintain the BUs marketing budget. 
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies. 
• Analyze sales numbers in comparison to the marketing budget in order to find which campaigns were most effective. 
• Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients. 
• Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company. 
• Create and maintain a successful brand and image that attracts customers to the product or service. 
• Develop marketing strategies for new products or services that comply with current company standards. 
• Own and optimize all marketing channels. Adhere to a data-driven marketing approach, using previous performance and leading indicators to quickly adjust tactics and spend. 
• Own relationships with marketing vendors and drive performance. 
• Collaborate with management, sales, and product, to refine ICP and target customer segments, and adjust marketing tactics accordingly. 
• Collaborate with sales to deliver and score leads and continually optimize the lead delivery process to balance quality, quantity, and ICP fit from all marketing channels. 
• Collaborate with product and CS teams to build marketing and communications calendars and support new product and feature launches. 
• Develop and execute short/mid/long-term marketing activities to build top/mid/bottom funnel pipeline to support revenue goals and increase market share. 
• Aggregate and analyze KPI and performance data on a regular basis and provide weekly reporting, insights, and recommendations to leadership. 
• Conduct market and competitive research and draw insights to optimize demand generation strategies that translate into results. 
• Implement customer marketing initiatives to improve customer engageme