Associate Director, International Marketing, Differentiation Lead, Immunology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

• Collaborate and engage with a cross-functional team, which includes but not limited to: Market Access, Medical Affairs, Health Economics, Marketing Analytics and Business Insights, Public Affairs,  Regulatory, Legal, Clinical Development, R&D, Medical and Regulatory Review, Patient Relations, OEC, Learning, Finance and Supply Operations
• Analyze the Gastro Market dynamics and trends as well as collect insights on customer behavior to propose marketing strategies and tactics across geographical regions (EUROPE and INTERCOTINENTAL).  This responsibility includes but is not limited to analyzing market research, monitor competitor activity, collect insights from local markets through regular touch point (physically and virtually) with affiliate commercial team
• Develop marketing plans for our brands in gastro through company internal processes and procedures, and the foundational marketing elements to secure growth.   This responsibility includes, but is not limited to, defining product positioning, customer segmentation, campaign messaging, product branding etc
• Maintain regular research on competitor activities and gather necessary analytics to develop competitive readiness strategy and tactics.  This responsibility could include, but is not limited to, establishing a centralized repository for objection handlers, competitor overview decks, key scientific publications etc.  In addition, generate rapid response letters on emerging threats (e.g. competitor data release), lead workshops with and train affiliates on competitor product profiles
• Develop promotional campaigns and materials for our gastro brands to communicate its clinical value and features to Gastroenterologist and across geographies w