Director, Marketing Strategy - Radioligand Therapy

Band

Level 6

 

Job Description Summary

The Director, Marketing Strategy - Radioligand Therapy is a pivotal opportunity to shape the launch and long-term success of a groundbreaking Radioligand Therapy (RLT) product at a pivotal moment in its lifecycle. The Director, Marketing Strategy will set the vision and lead insight driven marketing strategy across pre-launch, launch readiness, and in market execution—translating deep customer and market understanding into integrated experiences that drive brand performance. Reporting to the Executive Director, Marketing Strategy for RLT, this role partners closely with cross functional teams, the Integrated Marketing Organization, and the RLT platform team to orchestrate cohesive campaigns that deliver meaningful impact for patients and the business.

This position will be based in East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered; please only apply if accessible. This position will require up to 20% travel as defined by the business (domestic and/or international).

 

Job Description

Key Responsibilities:

• Partner with the ED, Marketing Strategy to develop a cohesive and integrated marketing strategy and campaign, grounded in customer insight
• Work across highly complex brands and provide strategic direction on HCP to the Marketing Lead
• Establish brand-specific domain expertise with HCP focus, and create engaging brand-centered content and concepts for adaption into personalized and tailored experiences
• Translate in market data signals to actions that lead to behavior change
• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
• Define and deliver a holistic brand’s strategy (e.g., North Star, branding) that shapes the fundamentals on which the brand will be built.
• Drive excellence in developing assets for unbranded education to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning team
• Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized.
• Collaborate with Product Strategy and IMI teams on integrated strategy, plan, and asset(s), as appropriate
• Share and embed knowledge on best practices to engage customers and change behavior across the full brand lifecycle and drive behavior change

 

Essential requirements:

• Bachelor's degree in a related field is required; Master of Science and/or MBA preferred
• At least 8 years of experience in commercial Marketing, including demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Experience in driving high performing brands in highly competitive categories within the US
• Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
• Transformational leader with strategic experiences to transform the business into next generation engagement
• Track record of fostering high performing teams
• Ability to develop and deliver resources/programs/ tactics on time, on scope, on budget, with strong financial acumen

Desirable Requirements:

• Recent launch experience for oncology or specialty treatments strongly preferred
• Multi-functional experience in the Pharmaceutical or Healthcare industry

Novartis Compensation Summary:

The salary for this position is expected to range between $185,500 and $344,500 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company